#312: Lessons from Scaling a Mega Boutique
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 4 May 2021
⏱️ 61 minutes
🧾️ Download transcript
Summary
Need advice on starting a boutique? Want to learn how to scale your already growing boutique? This episode is for every boutique owner- no matter what stage you are at! NanaMacs started in a single room in the Shute's home. They have now grown into 40K sq ft warehouse. Tune in to hear their story and their advice for boutique owners!
Join Jeremy and Suzy, plus even more incredible speakers at this years 2021 Boutique Summit: https://theboutiquehub.com/the-boutique-summit-2021/
Watch this Interview on Youtube: https://www.youtube.com/watch?v=wIQYf5nhTsM
Episode Rundown:
- 00:05:28 Starting NanaMacs
- 00:30:25 Advice for Boutique Owners
- 00:37:30 If I Were to Restart, This is What I Would Do
- 00:47:17 Scaling Your Boutique
Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey guys, welcome to the podcast this week. I have a bit of a backstory about this week's guest because it's super humbling and it reminds us that we all start somewhere in business. |
| 0:11.8 | You guys, when we very first started the boutique hub, I remember having to cold call on the phone, literally, boutique owners trying to talk to them about this idea, this thing that I was |
| 0:21.7 | building that I wondered if it would be useful for them and just want to get their input and invite |
| 0:26.8 | them to the platform. And I'll never forget one of the very first phone calls I made was this |
| 0:31.1 | awesome boutique in Idaho that was growing rapidly. It was one of the very first, you know, |
| 0:36.5 | bigger boutiques that was blowing up |
| 0:37.9 | online. And I get this gentleman on the phone. And he starts asking me very technical questions |
| 0:44.7 | about my strategy around SEO and SEM and these programs that I was using and all this. And I remember |
| 0:51.0 | quickly thinking like, this guy's really smart. He is probably out of my league. |
| 0:55.8 | I'm just trying to build this like resource for boutique owners, but man, maybe he should come and |
| 0:59.7 | teach inside of this thing. And I always laugh from that conversation on the very first time I met |
| 1:05.6 | Jeremy Shoot and watching he and Susie continue to build Nanamax boutique into what it is today. |
| 1:12.1 | Now, getting to know them on a personal level and having this interview with them today. |
| 1:16.2 | And in case you haven't heard yet, they're coming to join us at the 2021 Boutique Summit for an in-depth, |
| 1:22.1 | real talk, no-holds bar, what's really like fireside chat. |
| 1:27.3 | And through all of this, I have come to really appreciate their very unique story. |
| 1:32.3 | It's not unlike many of the big boutiques that you know in terms of how they got started and |
| 1:37.6 | grew from nothing and had to just continue to invest everything they had to now being in a |
| 1:43.3 | place where they've been recognized by |
| 1:45.4 | Inc magazine a number of times. They have a number of employees, a 40,000 square foot warehouse. |
| 1:51.1 | They've got all these things going on, right? But what I appreciate about them and especially |
| 1:54.9 | this will show today and at the boutique summit is that they're willing to share the details. |
... |
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