312. How To Close More Sales, By Increasing Your Prices (+ Get Better Client Results) (This is NOT a Typo)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 7 March 2022
⏱️ 11 minutes
🧾️ Download transcript
Summary
We constantly talk about raising prices and there's a very good reason. The upsides are endless. More revenue, better clients, better client results, and even more. The two constraints holding you back is your beliefs and your offer. We'll breakdown how to improve your offer and we hope this episode will start to break the belief around raising your prices.
Time Stamps:
(0:18) Closing More Sales by Raising Your Prices
(1:15) Recent Meeting with Mentors
(3:00) Value Paradox
(4:15) 4 Steps to an Irresistible Offer
(7:05) Likelihood of Achievement
(8:30) IFCA Legacy Client Example
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | If you want to get results that 99% of people are never going to get in their lives, |
| 0:04.5 | you have to have beliefs that 99% of people don't have. |
| 0:08.0 | You have to challenge your beliefs constantly. |
| 0:10.0 | What's up guys? Welcome back to the FitBiss podcast. |
| 0:13.0 | Episode today where I'm going to talk about how to close more sales by raising your prices. |
| 0:17.0 | And this is coming up because, well, a couple of reasons. |
| 0:20.0 | A, I got a really cool |
| 0:21.6 | client win the other day that came into our community. And here's exactly what it said, but |
| 0:25.5 | it's like, we're at 15K collected so far for the month. And we'd love to see 25 to 30K months |
| 0:31.9 | a month and we're on pace for that. Since upping our prices to 2100 paid in full for 12 weeks, our close rate has gotten |
| 0:38.9 | so much better. I'm now closing it at 72%. And so that's kind of counterintuitive, right? But |
| 0:45.2 | it's just the way it works. And I'm going to explain it in this podcast why that is, why |
| 0:49.4 | oftentimes raising your prices will allow you to close more deals. |
| 0:54.7 | But the thing that's going to allow you to charge more, it comes down to two primary things. |
| 0:58.2 | A, your mindset, your beliefs, and B, your offer. |
| 1:02.2 | Okay, so that's what we're going to talk about. |
| 1:03.5 | And this also comes as really relevant because we met with our mentors not too long ago. |
| 1:08.9 | We did like a full one day session and we thought that like |
| 1:12.1 | a big constraint in our business was marketing, right? Marketing, legion, and so often that's what |
| 1:16.8 | we think is the problem. As we broke things down, we realized that that wasn't the case. Really, |
| 1:21.6 | it was two things. A, we're not clear enough with who we're speaking to, who our ideal client is, |
| 1:26.3 | and disqualifying people, |
... |
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