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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

311. How To Sell Your Clients Into a Continuation/Back End Offer - Upgrade Offers Part 2/2

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6667 Ratings

🗓️ 3 March 2022

⏱️ 34 minutes

🧾️ Download transcript

Summary

Part 2 of our continuation/back end offer series (definitely go back and listen to Part 1 on what this is and why it's important) will cover the how. The implementation and how to have these conversations with clients. Topics include:

 

- How to Listen and Structure The Conversation

- How to Provide the Solutions to Problems Clients Present

- Taking Control and Giving Control Back in the Conversation

- Make It Rain Once You Closed the Deal

- So Much More!

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Transcript

Click on a timestamp to play from that location

0:00.0

What's up, squad? Welcome to part two of the back end offer presentation. If you have not watched

0:05.1

part one, be sure to go back to Monday's episode. We're going to talk about effectively how to

0:10.0

double triple all the way up to 4X your monthly revenue without having to add any more new clients.

0:15.5

So I give you a brief intro. This might be the one of the most important PowerPoints or I'm sorry,

0:20.1

podcasts that we've put out,

0:21.8

particularly if you're a coach that already has clients, right? So if you already have clients

0:25.7

and you're wondering, how do I effectively resell them into something new? How do I maximize

0:30.7

revenue and lifetime value as well as make sure that your clients have clarity on what their

0:35.7

goals are? So that way, they have better retention, more participation, better results, the whole nine.

0:42.2

This is one of the most important fundamental frameworks that you should have in your business

0:45.3

to avoid costly mistakes and loss opportunity.

0:48.4

So also, the sales script that we're covering today, which is how to resell your clients by

0:53.2

our success coach director, Travis, is available if you shoot us a DM. We'll send it right to you. Shoot us a DM on

0:59.1

Instagram. You can go to Jordan Dugger underscore and just say, back end offer. We'll send you the

1:03.2

whole framework, including the presentation from last, from Monday's episode. So yeah, so here,

1:10.3

stay tuned. You guys are going to find this massively

1:12.3

valuable. And if you have questions, don't hesitate to shoot me a message.

1:15.3

Oh my God. This is going to be so much fun. How are we?

1:22.3

That kind of suck. Try again. How are we doing?

1:26.2

That's a little bit better. Okay, so I'm going to take you through

1:28.6

all of this. It's basically just how to have this conversation. And then after I'm going to go

1:33.0

on a little bit of a tangent. Are we good with that? Cool. Awesome. So this technically should be

...

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