#312: From Shoot-and-Burn to $44,000 in a New City
Worth Every Penny Joycast
Sarah Petty
5.0 • 3.6K Ratings
🗓️ 22 April 2026
⏱️ 34 minutes
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Summary
You know that quiet frustration, when your talent is real but your income doesn't reflect it. When you're working hard, giving everything away, and still wondering why it's not clicking. This episode speaks right to that moment.
Audrey shares what it looked like to start over in a brand new city, no clients, no safety net, and stuck in a cycle that wasn't working. Her turning point wasn't more hustle, it was a shift in how she saw her value and her business.
• The mindset shift that turned $350 clients into $1,000+ orders
• Why "doing what everyone else does" keeps you stuck and underpaid
• What finally made her feel confident charging what she's worth
If you've been grinding and hoping something will change, this might be the moment it finally does. Press play and listen for the shift you've been avoiding.
RESOURCES:
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www.photographybusinessinstitute.com/boutiquebreakthrough
Transcript
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| 0:00.0 | Listen guys, if you've ever felt like you know you're a good photographer, you've been doing |
| 0:05.6 | this for years, but somehow the income just doesn't reflect that, then this episode is for you. |
| 0:11.8 | Because today you're going to meet a photographer who found herself in a situation a lot of |
| 0:16.2 | people don't talk about. She had experience, she had skill, she even had built a similar |
| 0:21.4 | successful business before and still she found herself starting over. New City, |
| 0:26.9 | no client base, no built-in client base, and figuring out how to make it actually |
| 0:34.3 | work this time. Now here's what makes this conversation really interesting. |
| 0:39.3 | Something shifted for her. Not her talent, not her gear, not even her market, but the way she |
| 0:46.3 | approached her business. And what happened after that is what we're going to unpack today. |
| 0:52.3 | As you listen, I want you to pay attention to the moment where things |
| 0:55.5 | start to click for her because there's a good chance. It's the same shift that you've been avoiding. |
| 1:03.5 | Hey there, my name's Sarah Petty and I went from a stressed out, overworked mama with three babies |
| 1:09.2 | to be named one of America's most profitable |
| 1:12.5 | photographers without working my kids' lives away. Now I'm the founder of the Photography Business |
| 1:18.5 | Institute where we provide guided support from start to finish, whether you're a beginner |
| 1:23.7 | photographer dipping your toes in or a more advanced photographer with big income goals. |
| 1:29.7 | Each week on this podcast, I'll show you how to find and serve photography clients in a world |
| 1:35.5 | where we can keep it free thanks to everyone having a digital camera in their pocket. |
| 1:42.1 | Take the first step to adding more joy and profit to your life by downloading your |
| 1:46.5 | free photography business tools at photography business institute.com. Hello, Audrey. Welcome. |
| 1:55.2 | Hello. Hi, everyone. I'm so glad you're here. So let's just jump in. Let's talk about a little bit about what your photography business like. Where did it start? Are you brand new? Have you been doing this? Give everybody a little bit of background. |
| 2:10.6 | Sure. Okay. So yeah, I've always been a photographer, like my whole life. But I started doing business in the very late 90s in Chicago. |
... |
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