meta_pixel
Tapesearch Logo
Log in
Worth Every Penny Joycast

#313: 7 Photography Business Lies That Keep You Broke

Worth Every Penny Joycast

Sarah Petty

Entrepreneurship, Business

5.03.6K Ratings

🗓️ 29 April 2026

⏱️ 20 minutes

🧾️ Download transcript

Summary

You're working nonstop, tweaking, learning, upgrading… and still not seeing the money reflect the effort. It's frustrating, confusing, and honestly a little defeating. What if the real problem isn't your talent, but the beliefs quietly running your business?

In this episode, Sarah Petty pulls back the curtain on seven industry "truths" that are actually keeping photographers stuck. From her own journey out of overwhelm to building a wildly profitable business, she shares what actually creates momentum, and why this matters more than ever right now.

• The hidden "busy work" that feels productive but keeps you broke
• Why selling from your own wallet is silently capping your income
• The mindset shift that turns doubt into forward motion

If something feels off in your business but you can't name it, this is the clarity you've been craving. Press play, you might finally see what's been holding you back.

RESOURCES:

 Photography Business Tools to Get Started

37 CLIENTS WHO CAN HIRE YOU TODAY
 

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

 
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
 
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.photographybusinessinstitute.com/boutiquebreakthrough
 
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/photographybusinessinstitute

 
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts

Transcript

Click on a timestamp to play from that location

0:00.0

If you're working harder than ever but barely making money as a photographer, you're probably

0:05.6

believing at least one of these seven lies.

0:08.8

I'm revealing the false beliefs that keep photographers stuck and broke, plus what to focus

0:14.4

on instead to build a six-figure plus photography business. Listen, many photographers are working

0:20.8

harder than ever, but still struggling

0:23.4

to make ends meet. So they do what feels productive. I'm going to update my website. I'm going to

0:28.5

tweak my branding. I'm going to buy some new gear, thinking that is the thing that will finally

0:34.0

make the money roll in. But seriously, that's not why they're stuck. What's

0:38.4

really happening is they're believing a few sneaky lies the industry has normalized, and

0:44.4

those lies keep them in survival mode.

0:47.3

Hey there, my name's Sarah Petty and I went from a stressed out, overworked mama with three

0:53.4

babies to be named one of

0:55.5

America's most profitable photographers without working my kids' lives away. Now I'm the founder

1:01.9

of the Photography Business Institute where we provide guided support from start to finish,

1:07.4

whether you're a beginner photographer dipping your toes in or a more advanced photographer

1:12.1

with big income goals. Each week on this podcast, I'll show you how to find and serve photography

1:18.6

clients in a world where we can keep it free thanks to everyone having a digital camera in their

1:25.6

pocket. Take the first step to adding more joy and profit to your

1:29.6

life by downloading your free photography business tools at photography business institute.com.

1:37.6

Let's start with lie number one. So many photographers waste time fixing the wrong problem.

1:44.1

Okay, I see photographers every day telling themselves,

1:46.6

if I just refresh my portfolio or I learn one more lightroom editing trick,

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Sarah Petty, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Sarah Petty and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.