You're sitting across from a potential client. Your client is visibly uncomfortable. You can tell it,

but you don't know why, which often leads to you making assumptions about yourself and not being

good enough or your pricing being too high when it might not even be that. Here's what most photographers miss.

People who are making buying decisions don't all make it the same way. And if you're talking to all of them the same way that you make decisions,

not only are you likely not going to make the money you want.

You're not serving the client in the way that they need to be served

in order to make saying yes super easy.

Likely you're making the process so much harder than it needs to be.

Profitable photographers know that it's not about just taking better photos,

but it's about understanding the buying psychology of their clients.

They know how to speak to a quick decision maker differently than someone who needs more

time to process.

But how do you know who needs to be

treated which way? That's what I'm breaking down today. Hey there, my name's Sarah Petty and I went from

a stressed out, overworked mama with three babies to be named one of America's most profitable

photographers without working my kids' lives away. Now I'm the founder of the

Photography Business Institute where we provide guided support from start to finish, whether

you're a beginner photographer dipping your toes in or a more advanced photographer with

big income goals. Each week on this podcast, I'll show you how to find and serve photography clients

in a world where we can keep it free thanks to everyone having a digital camera in their pocket.

Take the first step to adding more joy and profit to your life by downloading your free

photography business tools at photographyography Business Institute.com.

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