Sure, I've made over $3 million in my photography business and my students have made over $33 million since the pandemic because we track it.

But when I started, I made every single pricing mistake in the book and it cost me years of income and sanity.

And I have an MBA, so I should know this stuff,

right? Wrong. Today, I'm breaking down the eight pricing mistakes that I see portrait

photographers making over and over that are keeping them broke and more importantly, exactly

what to do instead. Hey there, my name's Sarah Petty and I went from a stressed out, overworked mama with three

babies to be named one of America's most profitable photographers without working my kids' lives

away.

Now I'm the founder of the Photography Business Institute where we provide guided support from start to finish,

whether you're a beginner photographer dipping your toes in or a more advanced photographer with big income goals.

Each week on this podcast, I'll show you how to find and serve photography clients in a world where we can keep it free thanks to everyone having a digital

camera in their pocket. Take the first step to adding more joy and profit to your life by downloading

your free photography business tools at photography business institute.com. So I know what works

and what doesn't work. Today we're going to play. I've tried that bingo

and my goal is to save you from getting a bingo or especially a complete blackout on your bingo

card. Let's start with mistake number one. The wild bleep guess, you know what I'm talking about.

Back when I first became a photographer, I sat down and I thought, okay, it's costing me $65

for the film, the processing, and the printing, because I was getting hand-printed black-and-white

prints.

So I guess if I charge $75, I'm making money, right?

In my mind, I was thinking they'll order some bigger things.

So I'll make money on the back end.

...