310. How To Sell Your Clients Into a Continuation/Back End Offer - Upgrade Offers Part 1/2
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 28 February 2022
⏱️ 36 minutes
🧾️ Download transcript
Summary
What if you could 4X your revenue without adding a single new client or customer? Sound interested? Today is part 1 of a 2 part presentation Jordan and Travis gave at the Fit Biz Conference in Scottsdale. Topics and lessons covered include:
- The Only 3 Ways to Grow Your Business
- The Difference between Front End vs Back End From a Sales Perspective
- Icy Hold's Bold Marketing Strategy
- LCV and LFGP
- The Biggest Drivers of Backend Sales
- So Much More!
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What's up, squad? Welcome back to the FitPiz podcast. Your host, Jordan here. A brief intro to let you know what we're getting into today. So what today is all about is what do you do when a client contract is up? A big mistake that most coaches make is they automatically drop them into continuity or just a monthly, you know, continuation. And it leads to a lot of, not only operational complexity, but a lot of lost |
| 0:22.5 | opportunity on the table, both income wise and profitability and revenue. But more importantly, |
| 0:27.9 | it kind of leaves your clients with not being sure what they should do. And you're going to see |
| 0:32.4 | a lot of drop-offs, a lot of confusion. And so what our team has has done is over the course of the last six years that |
| 0:40.1 | we've been in this business, we've tested many different models and we've made all the mistakes. |
| 0:43.6 | And we have found a model that works exceptionally well to allow you to effectively double, triple, |
| 0:49.3 | or even quadruple your business revenue with back end or upgrade offers without even having to sign new clients. |
| 0:56.2 | It's an amazing model. And I actually presented on this at our FitBiz Mastermind event. |
| 1:01.0 | So what I'm going to do here is share a two-part recording all around how to double, |
| 1:05.5 | triple, even quadruple your income, get better client results, increase community culture, increase just total well-being |
| 1:14.0 | of your clients as a whole, all with the short presentation here. So I'm going over the why, |
| 1:18.9 | the how, step by step. And then part two, which is going to come out on Thursday, Coach Travis, |
| 1:23.6 | our client success director, is going to walk through how to handle the sales portion so how to actually sell this to your clients and it's I'm telling |
| 1:30.3 | you right now it's the easiest sales call of your entire life it's more of a |
| 1:32.9 | conversation okay so that'll be part two and yes so stay tuned so this episode |
| 1:38.5 | will be the whole back end offer presentation and then part two on Thursday will |
| 1:42.3 | be the actual sales part. So if you would |
| 1:44.2 | also like the recording of this presentation as well as the PowerPoint with notes, |
| 1:48.5 | details, bullets, shoot me a DM on Instagram and just say back end offer. |
| 1:53.9 | Somebody on our team will shoot it right over to you and again, just shoot me an |
| 1:57.1 | Instagram message that's at Jordan Dugger underscore and just say back end offer |
| 2:01.8 | and we'll shoot that over to you as well as the sales script that we're going to be covering on |
... |
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