304. How Erin Signed 60 New Clients a MONTH Using The “Hero Success Story Method” to Creating Client Getting Testimonial Stories
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 7 February 2022
⏱️ 41 minutes
🧾️ Download transcript
Summary
We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade your testimonials, and how to destroy sales objections using testimonials as well.
Time Stamps:
(1:30) Mcflurry Example
(2:48) Hero’s Journey - Fitness Example
(6:38) It’s About the Customer
(13:26) Power of Podcasting and Other Story Based Social Proof
(17:00) The Reality of What Prospects Want
(22:20) Erin Back in the Day
(26:15) Destroying External Sales Objections
(29:40) Asking for Referrals Early On
(38:40) Kevin’s Perspective
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | I let my own imposter syndrome for a really long time. |
| 0:03.4 | Keep me from team outreach. |
| 0:04.5 | Keep me from direct offers. |
| 0:05.7 | All the easy stuff we teach in IFCA that allows me to get clients quickly. |
| 0:10.3 | And this was all that I did. |
| 0:12.2 | And the biggest feedback that I always got, which is it seems like you really care about |
| 0:15.5 | your clients because I was able to tell really good individual stories. |
| 0:19.3 | That was part of it. |
| 0:20.3 | The other one was, I've seen |
| 0:21.6 | the proof. I'm ready to sign up. I'm just like the person you just talked about. Yeah, if you guys want, |
| 0:25.4 | go back and scroll back on Aaron's page. Actually, if you go to the T4E Systems page, I've transferred |
| 0:29.9 | all of them over there. There's not as many posts over there. You'd be scrolling to like 2016 on my page. You can see all the transformations. And the longer you're in this |
| 0:38.7 | industry, like, you know, Aaron started a business in 2013. I got into this 2016, 2017 online. |
| 0:45.7 | The more transformations you get, the more your business grows exponentially. Because like, |
| 0:48.8 | we can now say that we've helped transform over 5,000 people. When somebody hears that, |
| 0:53.3 | they're like, oh, fuck, that's legit. |
| 0:55.0 | And if I were able to show just all these four and afters and these stories, it's powerful. |
| 0:58.5 | Aaron was signing up 60 new clients a month for how long? |
| 1:02.6 | Like three or four years. |
| 1:03.8 | And again, it was like mostly transformations. |
| 1:06.4 | It would have been more if I'd have learned how to hire and scale. |
| 1:11.3 | So, bandwagon effect is again a social psychology tool. |
... |
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