I guess that's where I want to start is I think that it's really important for you as a creative or a business owner.

And frankly, if you're a business owner in 2022 and you're listening to this, there's a really strong chance that you are a content creator or that you understand that you need to become one.

Hi, I'm Rachel Hollis and this is my podcast.

I spend so many hours of every single week reading and listening to podcasts and watching YouTube videos and trying to find out as much as I can about the world around me.

And that's what we do on this show.

We talk about everything, life and how to be an entrepreneur.

What happened to dinosaurs? What's the best recipe for fried chicken?

What's the best plan for intermittent fasting? What's going on with our inner child? How's therapy working out for you?

Whatever it is, my guests are into I want to unpack it so that we can all understand these are conversations.

This is information for the curious. This is the Rachel Hollis podcast.

Hey guys, it's Rachel Hollis and welcome to another episode of the Rachel Hollis podcast.

Today, I am answering a listener's question, but I'm not going to lie. I've actually sort of been hoping that someone would ask me this.

Today, we're talking about content creation.

More specifically, how do I personally figure out what I'm going to make podcast episodes about or what I'm going to write about in my next book or what I'm going to put in the Sunday email.

Now, I have been creating content online for since 2008. So I'm not, what is that 14 years.

And for as long as I've been doing it, I have been in community with my audience, even when that audience was only three people.

And slowly but surely, I feel like I've found a really good rhythm that works for me.

That being said, there are people who specialize in this. There are podcast hosts and YouTubers and digital marketers who spend all of their time figuring out how to educate people in terms of what to post online, how to post online, how to break a single piece of content into 50 different pieces.

In fact, if you want a really good example of that kind of modality, Gary Vaynerchuk's team made a like a slideshow or a PDF years ago that, I mean, just Google it.

Like they broke down how they take one piece of content and use it over multiple different platforms. So if you want to go ham, check out what he's doing or check out what other people are doing on YouTube.

I have done the sort of 9 million pieces of content thing and I've done full like removing myself from social media for different periods of my life.

I feel like the place that I'm at today is a really good, organic, authentic way of communicating with my audience. I believe that I provide a ton of content. I do three podcast episodes every single week.

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