3 Requirements for Success in High-End Real Estate (Part 2 of 2) | Luxury Code

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 3 February 2022

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lauren Grauman, Jon Grauman, and Steven Cohen return with tons more insight into the luxury real estate market in part two of this two-part Luxury Code. From all three of these Rockstar agents, you’ll sense their genuine commitment to better serve their clients AND live more fulfilling lives in the process. Along the way we unpack: How to surprise and delight at the luxury level Fundamentals for success when starting out in luxury real estate The undeniable importance of authenticity, and much more! Don’t miss this thoughtful advice from three of the best in the business!

Transcript

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0:00.0	Welcome to the luxury code where we decode the mindset the marketing and the business approach of successful luxury brokers.
0:11.0	I'm going to go rapid fire with you.
0:13.0	What's most important to luxury sellers?
0:16.0	Disgression, trustworthiness, knowledge, and I'd say authenticity.
0:25.0	What would you say?
0:26.0	Anything different?
0:27.0	I'd say all of those things are on my list and just adding client experience.
0:32.0	Yeah, that's good.
0:33.0	Yeah, very, very high level of client experience.
0:37.0	How do you guys define that?
0:38.0	I understand the two words, but I think everyone's going to interpret it differently.
0:41.0	One of the things I'm not afraid to ask in a situation and a listing appointment is,
0:45.0	how do you like to communicate?
0:46.0	I know you're super busy.
0:47.0	I'm sure you get 1,000 emails a day.
0:49.0	What's your preferred method of communication?
0:51.0	Do you like texts?
0:52.0	Do you like moments when you have voice texts?
0:53.0	Do you want me to email you?
0:54.0	And some will say, I'm highly communicative.
0:56.0	I want to be kept abreast of everything.
0:57.0	Others will say, call me when it's sold.
	...

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