3 Requirements for Success in High-End Real Estate (Part 1 of 2) | Luxury Code

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 27 January 2022

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

What happens when L.A. and NYC luxury agents – who accounted for nearly $20 million in GCI in 2021 – converge in a Dallas podcast studio? YOU get to hear multiple perspectives on what it takes to succeed in luxury real estate, that’s what. On today’s Luxury Code, Jon & Lauren Grauman from the Westside of L.A. and Steven Cohen from Manhattan share their insights into the true meaning of luxury, the importance of authenticity, marketing tips and more! Whether you’re a luxury agent looking for tips or you aspire to break into luxury real estate, be sure to join us for part one of this two-part episode.

Transcript

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0:00.0	Welcome to the Luxury Code, where we decode the mindset, the marketing, and the business
0:05.3	approach of successful luxury brokers.
0:11.9	Every agent I talk to fantasizes about raising their ever sales price, I mean, think about
0:16.5	it.
0:17.5	The allure of million dollar transactions of five and six figure commission checks, fancy
0:22.2	cars, fancy houses, a fancy lifestyle, it just sounds so easy, doesn't it, guys?
0:27.4	Sure.
0:28.4	Yeah.
0:29.4	That's the fact.
0:30.4	That's what it is, right?
0:31.4	Show, look good, and you're ready to go.
0:34.4	It's MTV Cribs.
0:35.4	Yeah.
0:36.4	Well, I loved MTV Cribs.
0:37.4	Yeah.
0:38.4	You guys do that all day long now.
0:39.6	So, hey, in this episode, we're going to unpack insights, tactics, a lot of threes from
0:45.6	three extraordinary husband and wife team and Stephen Cohen from New York City about what
0:51.1	they do to really make it happen.
0:53.4	So why don't we start Lauren with some introductions.
0:55.8	So give us context for who you are, you and John together, and then how long you've been
1:02.2	in the business, what kind of volume, production, transactions, GCI, all that stuff this year?
	...

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