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Welcome to the Tom Ferry Show.

Hey everybody, welcome to the Tom Ferry Show. Hey everybody, welcome to the Tom Ferry Show episode 13.

I don't even know if I'm doing that right,

but that's probably the other way around, but that's okay, no editing.

So the spring market is here, it's April, everybody's saying the same thing.

There's absolutely no inventory and what have we been talking about in the Tom Ferry show

for 12 consecutive weeks?

We've got to go out and create the inventory. So I'm bringing back

something special, something we've been talking about since 2010 that is one

open-house strategy you can do to be like a vacuum cleaner in that marketplace and

Suck up every listing opportunity. We call it the mega open house. So let's talk about it. Short and sweet. Mega open houses, what are you

going to do? You're going to set up an event, not just an open house. Now you know a

traditional open house just for contrast. A open house what does an agent do like on

Friday they decide on it hold this property open and they put out two or three signs and we

both know that doesn't work and then maybe they do a little advertising but that

really doesn't work a mega open house is again where we acknowledge we

acknowledge that the game is marketing the game is lead generation the game is being innovative,

standing out becoming the obvious choice

as the listing agent in that area

because of this opportunity.

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