Welcome to How Leaders Lead. I'm Kula Callahan here with David Novak to bring you another edition of three more questions. David, I'm excited about this one. How are you today?

I'm doing great and I'm looking forward to doing this. So let's get going. Today we're debriefing your conversation with Jared Belski. He's the CEO of Acadia, which is a massive digital marketing agency. And if you aren't in marketing, don't stop

this episode because Jared's leadership insights can apply to any leader and any company leading

any size of team. And David, I'm going to dive into some of the concepts you talked about

with Jared. And I'm going to have you talk about how those concepts apply to folks outside of the digital marketing arena. So let's get going.

The reason why you should probably listen to this podcast is that you're not in marketing.

You need to have that learning mentality, and everybody that runs any team or any business

has got to understand the customer and has got to

understand the tools that you can reach customers with. And, you know, marketing ultimately

has to become something that at least becomes something that you're competent at and that you

don't derail because you're not good at it. So, you know, I think

that's the main reason to listen to this. It also reminds me of one of my favorite Novakian

statements, which is, as a leader, you should think like a marketer. Get inside the minds of the

people you lead in the same way that you get inside the minds of customers when you're trying

to market a product. So I echo that statement, David, even and especially if you're not in marketing, go back and give

the full episode with Jared Malski a listen and keep listening to this conversation because

we're about to dive into our three more questions.

Question number one.

To be successful in the digital marketing arena, Jared says that you have to, quote, stay close to the keyboard.

And what he means by that is you have to stay close to the details and have a deep understanding of the data that really matters in your business.

David, what's the secret to staying hands on with all those details without getting bogged down in them? Well, I think, you know, details are

important as long as you tie them to the big picture. You know, they've got to work up to the key

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