If you're a client, how do you give feedback to an expert, right?

How do you motivate that creative on the other side of the table?

How do you motivate that analytics expert, not demotivate her?

Well, here's a tactic I talk about, for example.

Return to the brief.

It's one of the most costly things in a business, but it never shows up on your P&L. Today,

we're going to help you find it and fix it. Welcome to How Leaders Lead. I'm David Novak, and every week I have conversations with the very best leaders in the world to help you become

the best leader that you can be. My guest today is Jared Belski. He's the CEO of Acadia,

a digital marketing agency that's making waves. At age, name them the performance agency of the year

for 2024. Today you're going to hear about what Jared calls the dysfunction tax.

It's the hidden cost companies pay when they're dealing with internal politics or jumping

through hoops and have needless bureaucracy that everyone hates. So if you want to avoid that

dysfunction tax, both on your team and in your creative partnerships,

you're in for a real treat.

Here's my conversation with my good friend and soon to be yours, Jared Belski.

You know, I can't wait to get into how you lead and specifically go deep on the agency

supplier relationship. But first, let's let me take you back a little bit. Tell us a story

from your upbringing that shapes, that shaped the kind of leader you are today. Well, I guess the

most honest thing would be, I don't think I was amazing at anything. I was, today? Well, I guess the most honest thing would be I don't think I was

amazing at anything. I was a I was an average athlete. I was a barely above average student. And where

I'm going with this is I think at a very young age, I realize you have to surround yourself

with people who made up for your own weaknesses.

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