#218: Karla Gallardo, CEO of Cuyana – Dream big, then start small

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8 • 596 Ratings

🗓️ 19 December 2024

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Got a big idea, but not sure what to do about it? Discover the power of dreaming big (and then starting small) in this episode with Karla Gallardo, the co-founder and CEO of Cuyana. Inspired by her upbringing in Ecuador, Karla co-founded Cuyana on the principle of selling fewer, better things. Thirteen years later, they’ve hit $35 million in annual revenue and are loved by tastemakers like Meghan Markle and Jessica Alba. Listen now if you’re ready for some serious motivation to turn YOUR big idea into reality. You’ll also learn: What to prioritize in your product development if you want loyal customers Why *not* making the sale is sometimes a good thing Powerful insights that anyone in the retail space needs to hear What most people get wrong when they’re looking for investors Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0	Think big. Think huge. Think so big that you're so scared and paralyzed because your idea is so big and exciting. So start there. Right. But in order, once you to start executing, what's the most simple form of that idea so that you can get started? Because you're going to learn so much along the way.
0:31.2	We all have big ideas and big dreams, but nobody really tells you where to start.
0:32.4	Until now.
0:34.3	Welcome to How Leaders Lead.
0:38.6	I'm David Novak, and every week I have conversations with the very best leaders in the world to help you become the best leader that you can be. My guest today is Carla
0:44.5	Gallardo, the co-founder and CEO of Cuyana, which sells premium essential goods for women.
0:51.2	Inspired by her upbringing in Ecuador, Carla co-founded Cuyana on the principle
0:55.5	of selling fewer better things. 13 years later, her brand is big time on the map, and she's got
1:03.5	celebrities like Megan Markle and Jessica Alba loving her products. But like any big dream, Carla
1:10.5	had to start somewhere small. And that ability
1:13.1	she has to take action, learn, and then iterate is a big reason why Kuyana has been so successful.
1:21.5	You're about to get some big time motivation to turn your ideas into reality. And you're going to
1:27.0	realize it's easier than you think.
1:29.6	So here's my conversation with my good friend and soon to be yours, Carla Gallardo.
1:40.7	Carla, it's great to have you on the show.
1:42.9	So nice to be here, David. Thank you.
1:45.2	We're recording this, stepping right into the Christmas season.
1:50.0	Just how important is this time a year for you?
1:52.8	It's, you know, it really is, it is important.
1:57.2	And, yeah, we're on our toes, just refreshing our dashboards every minute.
2:03.7	You know, like what percent of your business would be in December?
2:06.8	December would be about 15 percent of the business. So surprisingly, we have a seasonal business,
	...

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