3: Market Testing a Brand Changes Everything w/ Mindright's Chris "Bernie" Bernard
Build With Rob
Rob Dyrdek
5.0 • 636 Ratings
🗓️ 29 April 2021
⏱️ 50 minutes
🧾️ Download transcript
Summary
Rob and Bernie knew exactly how to market Mindright’s mood enhancing, feel good blend of nootropic superfood ingredients. Then the test market told them they were absolutely, unquestionably wrong. This is about the importance of validating our assumptions, rather than assuming we’re right, and being willing to evolve our instincts to create something even more profound.
Transcript
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| 0:00.0 | Welcome to Build with Rob. I am Rob Deirdick CEO and founder of the Deirdick Machine, a one-of-a-kind venture creation studio. |
| 0:11.3 | We are a company that creates companies by systematically fusing art, science, and magic through a process we call the machine method. |
| 0:24.5 | The art is the creative vision and the constant shaping and refinement of an idea. The science is the proven methods and time-tested fundamentals |
| 0:31.5 | of business. The magic is the intangible, universal luck that provides an unexplainable push towards |
| 0:39.1 | success. |
| 0:40.3 | Each guest on this show is one of my do-or-dire partners and co-founders. |
| 0:45.3 | This show is an inside look at all the companies that we've created and the lessons we have |
| 0:50.3 | learned along the journey. |
| 0:52.6 | Today we're sitting down with the one and only Chris |
| 0:55.0 | Bernie Bernard, the founder and CEO of Mind Right, Good Mood Superfood. Mind Right just recently |
| 1:02.1 | launched after closing a $1.8 million seed round with an amazing group of investors, including |
| 1:09.0 | Joe Jonas, Marcus Limonis, and Travis Barker. |
| 1:13.4 | MindRite is a good mood, feel-good nutrition platform that creates products to support a healthy and happy brain. |
| 1:20.4 | We're going to talk about the process of how we shaped and evolved our brand positioning and design through testing at the earliest stage of development. |
| 1:30.1 | We saw so many of the assumptions that we thought completely turned on their head from these |
| 1:35.5 | customer insights. You think brand testing is a waste of time? Well, so did Bernie. But there's |
| 1:42.2 | a reason why it's an integral part of the machine method and an absolutely crucial step in creating an amazing brand. |
| 1:50.9 | Chris Bernie Bernard. |
| 1:53.0 | Welcome to the show, man. |
| 1:54.4 | Thank you for having me. |
| 1:55.2 | Build with Rob. |
| 1:56.2 | Are you excited to be here? |
... |
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