2: How to Build a Company for Exit w/ Superjacket’s Shane Nickerson
Build With Rob
Rob Dyrdek
5.0 • 636 Ratings
🗓️ 22 April 2021
⏱️ 51 minutes
🧾️ Download transcript
Summary
Shane first entered Rob’s orbit as a story editor on Rob & Big. Together, they formed Superjacket, which went on to produce all of Rob’s MTV shows. Superjacket was created with a 3-year timeline to sell, which, with a lot of hard work and a little magic, succeeded right on schedule. Before they even started the company, they leveraged their unique advantages, agreed on a clear goal, mapped every action to that goal, and the goal was realized.
Transcript
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| 0:00.0 | Welcome to Build with Rob. I am Rob Deirdick CEO and founder of the Deirdick Machine, a one-of-a-kind venture creation studio. |
| 0:11.3 | We are a company that creates companies by systematically fusing art, science, and magic through a process we call the machine method. |
| 0:24.5 | The art is the creative vision and the constant shaping and refinement of an idea. The science is the proven methods and time-tested fundamentals |
| 0:31.5 | of business. The magic is the intangible, universal luck that provides an unexplainable push towards success. |
| 0:40.3 | Each guest on this show is one of my do-or-dire partners and co-founders. |
| 0:45.3 | This show is an inside look at all the companies that we've created and the lessons we have learned along the journey. |
| 0:52.7 | Today, we've got the one and only Shane Nickerson on this show. |
| 0:57.1 | He is my co-founder and partner in Superjacket Productions. |
| 1:02.9 | Superjacket was acquired by Thrill One Sports and Entertainment. |
| 1:07.4 | As a result, created the largest action sports media and entertainment company in the |
| 1:13.8 | world. Shane is the super talented creator and together we have produced all the shows that I have |
| 1:20.1 | starred in, including Robin Big, Fantasy Factory and Ridiculousness. This episode is an incredible |
| 1:26.9 | example of the Before you start win philosophy. |
| 1:31.2 | I believe you must know exactly what you hope to achieve out of a business before you |
| 1:36.1 | ever decide to launch it. |
| 1:37.9 | In the case of Superjacket, we decided we were going to build a production company and |
| 1:42.5 | sell it in three years. And that is exactly |
| 1:45.8 | what we did. Shane Nickerson, welcome to the Build with Rob show. How does it feel to be on a |
| 1:54.0 | podcast with me rather than behind the scenes producing a television show? It's weird. |
| 1:58.0 | It's weird, right? It's going to be easy for you. I'm just going to guide us along on our journey. That is essentially the conception of Superjacket as a production |
| 2:07.6 | company all the way to the exit. And before us, Shane, may I describe this glorious championship row. |
| 2:16.7 | It is two, I would say say 10 to 15 pounds super bowl level |
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