What if I told you that the leaders who have shaped human history, the men who are the most

effective, the most influential within business, within relationships, the people that have

built empires who have really, as Steve Jobs would say, left their dent in the

universe, right, left their mark on the world. They weren't just disciplined. They weren't just

visionary or inspiring. They didn't just possess all of these wonderful traits and characteristics

that we should, you know, all embody. They also carried dark traits.

They also possessed three very specific dark traits and characteristics

that sometimes we demonize as a culture,

but are actually essential for a great leader.

Without these three traits that I'm going to talk about,

the men throughout human history would have never succeeded.

So let's dive straight in.

Let's talk about what these three traits are,

because the truth is that too much of them,

too much of these dark traits, and you dissolve

and devolve into a kind of chaos. You can't get anything done. People don't trust you. And your

life, your business, your finances, probably your relationships will really start to erode. And none of these, right, if you don't have

the ability to really curate these three traits, you are going to struggle to create direction,

to be a good leader of yourself or other people in your life. So the first trait that is so important,

and this is almost counterintuitive to a lot of people, because when you think about

leading yourself as a man, when you think about leading in a relationship, when you think

about leading within a work environment, what's usually drilled into us as men is be really stable, be really consistent, right?

...