If there are only three books that you could read this year, you need to read the three

that I'm about to recommend. They're about business, they're about leadership, they're all

about building a better life.

Hello and welcome. My name is Gino Barbro, co-founder of Barbera 360 and Jake and

Gino. And on today's episode, we are going to be talking about my top three books. And it's not just about business.

I know I love to talk about business, but these books can be used not on your business life,

but I think they translate over and I think they have more to do with real life than business.

Let's jump right in. Now, the first one of my favorite, we had this gentleman speak at one of our live events. He's been on the Jake and Gino podcast three times. So if you want to listen to the podcast, they're phenomenal. His book is never split the difference. You know what his name is by any chance? You have any idea what his name is? His name is Chris Voss. Fenomenal book. This is a book

that you don't just read once. You read it, you enjoy it, and then you read it again, and then you

start taking notes. Now, you're in luck because I took extensive notes on the book, because I had

to read it. And the way my brain works is I read

it once and then I take notes, then I read it again, then I transpose my notes onto my laptop.

If you want those notes, just email me gino at jake and gino.com and i'll send you over the book

notes. Fenomenal, there's so much in this book that i love

i'm going to start off with a quote the quote is the goal is to identify what your counterparts

actually need and get them feeling safe enough to talk and talk and talk some more about what they

want that is the opposite of what most people are taught

when they're taught in negotiation.

When we're taught negotiation,

it's all about what we want.

It's all about placing our demands,

that old stereotype of the man with the cigar,

...