5 Ways to Validate Your Course Before You Launch #1794

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 July 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1794, we give you five ways to validate your course before you launch. One of the best ways to check if people will spend their money on your premium content is to sell it before you have made it. That way you don’t waste any time on a course that nobody will buy. Tune in to learn more about this and other validation strategies today on Marketing School! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Validate Your Course Before You Launch. [00:26] Leveraging your email list to ask for prepayments. [01:11] Selling the product before you create it. [01:54] Building a landing page and using insights gleaned from it. [02:50] Checking if the topic you want to cover is hot already. [03:19] Using Adbeat insights to assess your competition. [03:25] That is it for today! [03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Adbeat ClickBank JVZoo Hotmart EverWebinar WebinarJam Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out.
0:46.2	And it's a great way to improve your low time.
0:50.6	Today we're going to talk about five ways to validate your course before you launch.
0:55.8	So way number one, we'll just jump right into it.
0:58.5	If you've got a list already, if you've got any type of audience at all, just send out
1:01.8	an email, send out whatever however you're communicating them, just ask them, hey, I'm thinking
1:06.8	about putting this type of course together and maybe give some details around it.
1:11.2	Here's my stripe link, have them prepay you, right?
1:14.3	If you're planning to sell the course worth $1,000, say, hey, you know what, I'm going to discount
1:16.9	it to you for $200.
1:17.9	Just prepay me.
1:18.9	I'm going to have it to you.
1:19.9	If I don't put it together by this day, I'm going to refund you, right?
	...

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