#298: Harnessing the Power of Data to Improve the Customer Experience with Kaz Ohta, CEO of Treasure Data
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 22 November 2022
⏱️ 24 minutes
🧾️ Download transcript
Summary
Today we’re going to talk about Harnessing the Power of Data to Improve the Customer Experience.
To help me discuss this topic, I’d like to welcome Kaz Ohta, CEO and Co-Founder at Treasure Data, one of the leading customer data platforms.
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Transcript
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| 0:00.0 | Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business |
| 0:05.6 | agility through customer experience, employee experience, and digital transformation. |
| 0:10.4 | I'm your host, Greg Kielstrom. |
| 0:12.6 | The Agile World podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:17.0 | technology services, talent services, and real world application. |
| 0:21.2 | For more information, go to techsystems.com. |
| 0:24.1 | To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com |
| 0:29.5 | and read my latest articles or get a copy of my latest book, Meaningful Measurement of |
| 0:34.0 | the Customer Experience, now available on Amazon and other retailers. |
| 0:40.1 | My name is Greg Kielstrom, and I'm the host of the Agile Brand podcast. |
| 0:43.6 | Today we're going to talk about harnessing the power of data to improve the customer experience. |
| 0:48.3 | To help me discuss this topic, I'd like to welcome Kaz Oda, CEO, and co-founder at TreasureData, |
| 0:54.1 | one of the leading customer data platforms. |
| 0:56.5 | Kaz, welcome to the show. |
| 0:58.2 | Thank you very much for having me today, Greg. |
| 1:00.4 | Yeah, looking forward to talking about this topic with you. |
| 1:03.9 | Before we get started, why don't we get started with you giving a little background |
| 1:08.6 | on treasure data for those that may not be already familiar with it? |
| 1:12.2 | Sure, TreasureData provides CDP customer data platform. |
| 1:16.4 | We've physically helped global enterprise brands to achieve what we call connected customer |
| 1:22.3 | experiences. |
| 1:23.9 | And I started this company 12 years ago. |
... |
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