#299: Black Friday Special: Warehouse and inventory strategy and the customer experience with Tina Williams, Ware2Go, a UPS Company

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 25 November 2022

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On this show, we talk a lot about branding, marketing, and customer experience, and those are all aspects that are vital to retailers and brands of all kinds. Today, however, we’re going to talk about how warehouse and inventory strategy can make or break peak season shopping for brands and retailers. After all, today is what’s known as Black Friday which is still a critical point in the calendar for brands and retailers of all kinds.

To help me discuss this topic, I’d like to welcome Tina Williams, Vice President of Client Success at Ware2Go, a UPS Company.

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Transcript

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0:00.0	Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business
0:05.6	agility through customer experience, employee experience, and digital transformation.
0:10.4	I'm your host, Greg Kielstrom.
0:12.6	The Agile World podcast is brought to you by TechSystems, an industry leader in full stack
0:17.0	technology services, talent services, and real world application.
0:21.2	For more information, go to techsystems.com.
0:24.1	To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com
0:29.5	and read my latest articles or get a copy of my latest book, Meaningful Measurement of
0:34.0	the Customer Experience, now available on Amazon and other retailers.
0:40.2	My name is Greg Kielstrom, and I'm the host of the Agile Brand podcast.
0:43.8	On this show, we talk a lot about branding, marketing, and customer experience, and those
0:47.6	are all aspects that are vital to retailers and brands of all kinds.
0:51.5	Today, however, we're going to talk about how warehouse and inventory strategy can make
0:56.0	or break peak season shopping for brands and retailers.
1:00.4	After all, today is what's known as Black Friday, which is still a critical point in the
1:04.4	calendar for brands and retailers of all kinds.
1:07.4	Tell me to discuss this topic.
1:08.4	I'd like to welcome Tina Williams, Vice President of Client Success at Where To Go, a
1:13.8	UPS company.
1:14.8	Tina, welcome to the show.
1:16.2	Thanks so much, Greg.
1:17.4	Happy to be here.
	...

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