299. Ditching One-and-Done Projects: How This $500K Agency Retains Clients for 3 Years

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 19 May 2025

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Client churn isn’t a problem at Highflier Powerhouse—because most clients stay for 2 to 3 years. In today’s case study, we’re diving into how Marketing and Creative Director Jasmine Haitalani built a $500K creative agency with a client retention pipeline that doubled project enrollment, tripled pricing, and transformed creative services into must-have business investments. Jasmine’s 3-part Client Retention Pipeline turns project delivery into opportunities to remarket to existing clients, positions her branding services to mirror other recurring business essentials like accounting or ad spend, and crafts a seamless offer suite that makes re-signing the obvious next step. If you’ve ever wondered how to make your services feel non-negotiable—and keep clients coming back before the ink on their last contract dries—this episode is your blueprint. Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at ⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠ Connect with Jasmine: https://highflierpowerhouse.com/ Brand Your Way Podcast: https://highflierpowerhouse.com/podcast Instagram: @highflierpowerhouse Check out these previous episodes: Vix Meldrew: https://open.spotify.com/episode/5BuvLZyQ248XvE617A0Qza?si=HGoUOINtRVuVLnCVyrPQ1w Dielle Charon: https://open.spotify.com/episode/1DVYuNvm9LPYLKMynho1sX?si=5Lc8dUVPSKWM0Fz-LLfaAQ Gina Knox: https://open.spotify.com/episode/1QxGwImYtlzCEMUDxh6BCg?si=iLfAi6hkScKvvxZbroOMzw Megan Yelaney: https://open.spotify.com/episode/475yAYLpMF33pmaWo9MJJX?si=JAS-vWfQSrWwuUzFW7St6w Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠ & ⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Cubicle to CEO, episode 299. Client churn isn't a problem at High Flyer Powerhouse,
0:06.4	because most clients stay for two to three years. In today's case study, we're diving into how
0:11.5	marketing and creative director, Jasmine Hadellani, built a $500,000 creative agency with the client retention
0:18.2	pipeline that doubled project enrollment, tripled pricing,
0:21.9	and transformed creative services into must-have business investments.
0:26.8	Jasmine's three-part client retention pipeline turns project delivery into opportunities
0:31.5	to remark it to existing clients, positions her branding services to mirror other recurring
0:36.7	business essentials like accounting
0:38.6	or ad spend and crafts a seamless offer suite that makes resigning the obvious next step.
0:44.3	If you've ever wondered how to make your services feel non-negotiable and keep clients
0:49.5	coming back before the ink on their last contract dries, this episode is your blueprint.
0:57.4	Welcome to Kicle to CEO, the podcast where we ask successful founders and CEOs,
1:03.0	the business questions you can't Google. I'm your host, Ellen Yin. Every Monday, go behind
1:08.7	the business in a case study style interview with a leading entrepreneur
1:11.9	who shares one specific growth strategy they've tested in their own business, exactly how they
1:17.8	implemented it, and what the results and revenue were. You'll also hear financially transparent
1:23.7	insights from my own journey bootstrapping our media company from a $300
1:28.0	freelance project into millions in revenue.
1:39.1	Hey, everyone, welcome back to the show.
1:41.2	Today I'm joined by Jasmine Hadellani, the marketing and creative director of High Flyer Powerhouse, a creative agency helping service-based entrepreneurs rebrand, develop signature campaigns that get attention and position themselves as the number one brand in their niche. Our case study today is going to be focused on how Jasmine actually is able to retain
2:02.6	her agency clients for two to three years and how that has doubled their client project
2:08.9	enrollment, tripled their pricing, and enable them to grow from a $100,000 agency to a thriving
	...

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