Welcome to the not old better show. I'm Paul Vogelzang and this is episode number

two 96.

Hi this is Paul Vogelzang, host of the not old Better Show, you've got the right place and the right program.

And today's show is in conjunction with my ongoing work with Mary, Furlong and Associates. Along with Mary Furlong I attended the It's Never Too Late

Start-Up Business Pitch Competition at AARP, the American Association of Retired Persons Innovation Labs in Washington, D.C.

recently.

This was a unique event, an event that features the leading edge startups from across the country,

the startups pitch their ideas that will shape the future of how we all age regarding health, wealth, and self solutions. The AARP Innovation Labs are

committed to engaging the best and the brightest startups to identify challenges

and solve big issues that impact us all as we age.

Of course, the innovation part of the name Innovation Labs has a long history at AARP. AARP was built on innovation and has always worked

toward developing solutions that create opportunity and solve problems for people

55 plus in age. It's part of the DNA at AARP.

Additionally, AARP has long recognized the longevity economy,

the economic opportunity that America's older population represents.

And AARP has actively encouraged product developers and marketers to respond to this longevity economy with solutions focused on

interest and needs of people age 55 plus. While at the event I spoke to all the

participants and in today's installment we're speaking with Embodied Labs.com CEO

Carrie Shaw winner of AARP's 2018 Innovation Challenge Award and Business Pitch Competition at the recent Boomer Venture

Summit.

Carrie Shaw has a powerful story both as founder and CEO of Embodied Labs and personally as a caregiver. Before founding in body labs

at becoming its CEO, Carrie Shaw became a caregiver. When Carrie Shaw was

...