295: Is Relationship Building Actually Hurting Your Business?
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 12 April 2022
⏱️ 22 minutes
🧾️ Download transcript
Summary
One of the BIGGEST mistakes that people make when it comes to adding value is being trapped in 'relationship building', or what I like to call SERVING MODE.
They spend all day in conversations 'building relationships' but they never bring up their business because they're afraid to come across salesy.
While likeability gets you in the door, in order to actually make money and help people, it takes something different.
I'm going to show you exactly what that is in this episode.
You'll learn…
- how to get unstuck from the 'relationship building' trap
- ineffectiveness of transactional conversations
- the importance of understanding people's problems
- the challenger sale concept
FREE CHALLENGE on Transformational Selling! Register HERE - www.yourvirtualupline.com/transform
Transcript
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| 0:00.0 | Hey, Bob here and welcome back to the your virtual |
| 0:10.0 | upline podcast where we give network marketers the mindset, strategies and skills that you |
| 0:16.4 | need to build the business and life of your dreams. |
| 0:22.4 | Hey, Bob here. |
| 0:23.4 | Welcome back to the show episode 295. |
| 0:26.6 | Today we're going to continue the conversation that we've been having here on the show. |
| 0:29.9 | Around the concept of transformational selling and I want to make the argument today why I think |
| 0:35.3 | for a lot of you your desire to build relationships with prospects may actually be hurting your |
| 0:43.6 | business and keeping you from making sales and getting recruits not to say that relationships |
| 0:49.7 | aren't important, but they actually become a roadblock for many, many people. |
| 0:53.9 | So I'll explain to you exactly why I believe that is, but I want to go back to one of the |
| 0:59.7 | things that we talked about earlier in this series that we've been doing around the new |
| 1:03.8 | love, serve, grow and transformational selling. |
| 1:05.9 | We talked a lot about how sales and service are not opposites when you sell effectively |
| 1:14.2 | or when you do it the right way. |
| 1:15.7 | And that's essentially that's what transformational selling is is it selling with a servant |
| 1:21.2 | heart? |
| 1:22.2 | And I've been talking about this now for several weeks and I just got back from a keynote |
| 1:26.7 | presentation that I did in Fort Worth, Texas, big shout out to New Yorker and all the incredible |
| 1:32.3 | people that I had a chance to meet down there and I, but I taught this concept of transformational |
| 1:36.4 | selling and the more I talk about it, the more I teach it, the more I realize like this is |
| 1:40.8 | exactly what people need. |
... |
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