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The Futur with Chris Do

294 - Navigating the Past and Future of Broadcast Design - With Ian Dawson

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9998 Ratings

🗓️ 5 June 2024

⏱️ 108 minutes

🧾️ Download transcript

Summary

Design, Technology, and the Future In this episode, host Chris Do and Ian Dawson explore the evolution of broadcast design from the 90s to the present, focusing on the impact of new technologies like artificial intelligence, Augmented Reality (AR), and Virtual Reality (VR). Ian shares stories from his early career at Novacom, discusses pivotal industry changes, and examines challenges faced by producers and designers. They also delve into the transformative potential of AR and VR across sectors such as advertising and education, the importance of innovation and interdisciplinary collaboration, and how technologies like Apple's Vision Pro could revolutionize creative and educational fields. Furthermore, they highlight the shifting dynamics between agencies, brands, and creatives, emphasizing accountability and achieving Return on Investment (ROI). Tune in for insights on how these cutting-edge technologies are reshaping the future landscape for designers, developers, and educators. Check out the Augmented World Expo 2024: ➤ Website ➤ Use the promo code SPKR24D to get a 20% discount on your AWE 2024 event tickets! Check out today's guest, Ian Dawson: ➤ LinkedIn | idgrafx website  Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

AI is a big controversy right now, right?

0:02.1

Like, oh, it's going to take over people's jobs.

0:04.1

And I don't necessarily see it as totally taking over people's jobs.

0:09.4

I see it as reducing the amount of work that is going to be needed from those people, which means there will

0:16.0

be less money going to individuals to do that work. The Hey everybody today's episode is a special one for me because it's a trip down

0:49.4

memory lane and before I introduce my guest for today's, I want to tell you how we first met.

0:55.0

And there's some funny stories that we're going to talk about that and what has changed over all these years.

1:00.0

So I'm out of school and I have a brief stint working as the designer at Epitaph Records, but it's not a good fit for me so I go freelance.

1:10.0

And with no leads and no prospects, I don't even know what I was thinking is just quitting this job, but hey, whatever, I leap first and check to see if there's water in the pool.

1:18.0

Coincidentally, at this time, my work had been circulated on the Adobe I guess Adobe After Effects CD Rumb and it was

1:26.0

being circulated with some student work that had done and a gentleman reached out to

1:29.7

me his name is David Newberger and he invited me to come in and speak to him at Novocom.

1:35.0

So I'm in downtown LA and I make my way over to Hollywood.

1:39.0

I think it's off Santa Monica and I go to his place called Novocum and I park in the back and I was like,

1:44.0

it's a little different and I'm walking in and I'm like, wow, this is a lot different when I walk in.

1:49.0

And in comes this gentleman. His name is Ian Dawson and he's an executive producer and he's very friendly and he comes over to me

1:56.1

he's Chris have you had anything need I was like what I'm here to work bro he's

2:01.8

come on come on he brings me down this long hall,

2:04.1

we would turn to the left, and there's this spread that you just cannot believe.

2:07.4

And I feel like I'm staying at a high-end hotel with a buffet breakfast spread and he's like she'll make anything you want you want an

2:16.7

omelette you want something and the spread was ridiculous and I was very self-conscious

2:21.7

so I was thinking,

...

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