#293: I have my customer journey map... now what? with Carlos Manalo and Stratton Cherouny, Office of Experience
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 4 November 2022
⏱️ 27 minutes
🧾️ Download transcript
Summary
The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization.
Today we’re going to talk about how to make your customer journey maps valuable and create real-world value from them.
To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-Founders of Office of Experience.
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Transcript
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| 0:00.0 | Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business |
| 0:05.6 | agility through customer experience, employee experience, and digital transformation. |
| 0:10.4 | I'm your host, Greg Kielstrom. |
| 0:12.6 | The Agile World podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:17.0 | technology services, talent services, and real world application. |
| 0:21.2 | For more information, go to techsystems.com. |
| 0:24.1 | To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com |
| 0:29.5 | and read my latest articles or get a copy of my latest book, Meaningful Measurement of |
| 0:34.0 | the Customer Experience, now available on Amazon and other retailers. |
| 0:40.1 | My name is Greg Kielstrom, and I'm the host of the Agile Brand podcast. |
| 0:43.5 | The process of creating a customer journey map can provide insights into your customers, |
| 0:47.7 | as well as the internal teams, processes, and platforms that serve them. |
| 0:52.2 | But it requires an understanding of how to effectively use the journey map well in order |
| 0:56.3 | to take it from a fancy graphic into something truly beneficial to the organization. |
| 1:01.8 | Today, we're going to talk about how to make your customer journey maps valuable and |
| 1:05.7 | create real world value from them. |
| 1:08.2 | To help me discuss this topic, I'd like to welcome Carlos Manello and Stratton Chironi, |
| 1:12.7 | co-founders of Office of Experience. |
| 1:15.0 | Carlos and Stratton, welcome to the show. |
| 1:16.8 | Hey, thanks, Greg. |
| 1:18.4 | Appreciate it. |
| 1:19.4 | Big fan, and we're super excited to talk about this topic. |
... |
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