293. 46K List Growth Case Study: From Snooze-Worthy to Subscriber Magnet

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 5 April 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Building an email list is already tough—but growing one to 46,000+ subscribers in a space people actively avoid? That’s next-level. Attorney turned entrepreneur and author, Sam Vander Wielen, was able to do exactly that. She turned dry, intimidating legal topics—contracts, website policies, and email compliance—into content that’s engaging, approachable, and surprisingly fun. Her strategy? Hooking leads with must-know legal insights, then keeping them engaged with high-value business growth content. And with a 37% average open rate, her audience isn’t just opting in once—they’re paying attention and coming back for more. In this case study, Sam breaks down exactly how she fueled her list growth to 46,000 active subscribers so you can apply what works to your own niche. Connect with Sam: Get your hands on Sam's book: https://www.samvanderwielen.com/book/ Listen to Sam’s Podcast On Your Terms®: https://www.samvanderwielen.com/podcast Watch Sam's free legal workshop '5 Steps to Legally Protect & Grow Your Online Business': https://www.samvanderwielen.com/legal-workshop/ IG: @samvanderwielen Listen to Sam's last episode of Cubicle to CEO: https://open.spotify.com/episode/4mSfMTXqRnyUJ4Hj4Ot31q?si=ieHDKOhzRuSZLtKg29wRAA Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocalda CEO, Episode 2.93. Building an email list is already tough,
0:05.2	but growing one to 46,000 plus subscribers in a space people actively avoid, that's next level.
0:11.9	Attorney-turned entrepreneur and author Sam Vanderweelen was able to do exactly that. She turned
0:17.7	dry, intimidating legal topics, contracts, website policies, email compliance,
0:22.5	you get the picture, into content that's engaging, approachable, and surprisingly fun.
0:27.6	Her strategy, hooking leads with must-know legal insights, then keeping them engaged with high-value
0:33.0	business growth content. And with a 37% average open rate, her audience isn't just opting in once.
0:39.4	They're paying attention and coming back for more. In this case study, Sam breaks down exactly
0:43.9	how she fueled her list growth to 46,000 active subscribers so you can apply what works to your own
0:50.1	niche. Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business
1:00.0	questions you can't Google.
1:02.1	I'm your host, Ellen Yin.
1:04.0	Every Monday, go behind the business in a case study style interview with a leading entrepreneur
1:08.5	who shares one specific growth strategy they've tested
1:11.7	in their own business, exactly how they implemented it, and what the results and revenue were.
1:18.1	You'll also hear financially transparent insights from my own journey, bootstrapping our media
1:23.1	company from a $300 freelance project into millions in revenue.
1:35.7	Hey, everyone, welcome back to the show.
1:37.7	Today we are welcoming back as well.
1:40.3	Our guest, Sam Vander Wielandt.
1:42.4	She is a friend of mine.
1:43.7	She's been on the podcast before,
	...

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