You're listening to Kivocal to CEO, episode 2.92. Most new business owners either waste money on the wrong

things or avoid spending altogether out of fear. Money coach Emily Nutley did neither. When Emily quit her job

in January 2024, she had one client, 500 pounds in her business account in three months to replace her salary.

By the end of year one, she'd made 36,6,6

000, 642 pounds, was paying herself 2,000 pounds a month and is now on track to close this year

at 135,000 pounds, all by making every pound work for her with a strategic investment framework.

For every one pound she spent, she made two and a half pounds back, reinvesting 15,000

pounds from profit into mentorship, marketing, and high ROI tools.

But smart investing isn't just about numbers.

It's about mastering the mindset behind money, too.

In this case study, we're breaking down exactly how

Emily decides what, when, and how much to reinvest in her business. Welcome to Cuvicle

to CEO, the podcast where we ask successful founders and CEOs, the business questions you

can't Google. I'm your host, Ellen

Yen. Every Monday, go behind the business in a case study style interview with a leading entrepreneur

who shares one specific growth strategy they've tested in their own business, exactly how they

implemented it, and what the results and revenue were. You'll also hear financially transparent

insights from my own journey bootstrapping our media company from a $300 freelance project

into millions in revenue.

Hey everyone, welcome back to the show. Today I'm joined by Emily Netley, a money coach and financial strategist for online service providers, coaches, and creatives. And Emily's case study today

is all around strategic investment. So if you are a business owner who has either been too afraid to reinvest in your

business or maybe you've made some spending choices that you low-key kind of regret or you feel

...