4.9 • 868 Ratings
🗓️ 14 August 2020
⏱️ 74 minutes
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The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer
If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era.
Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.
Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:
This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/age-influence-neal-schaffer
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0:00.0 | Konei, age of imprints to you, influencer marketing |
0:05.0 | of Kansur on Kaita Nel Schaefer, |
0:08.0 | Thomas. Eroskone guys she must, |
0:10.0 | Korekara Marketing Book Pordkals |
0:12.0 | that had you man. This marketing book book book book, de Kowstagah. Hadjimani was. |
0:14.0 | This, yes, this is the same meal Schaefer. |
0:17.5 | Author of the age of influence, |
0:19.1 | the power of influence is to elevate your brand. |
0:21.2 | And you, my friend, in multiple languages throughout the world |
0:24.4 | are listening to the marketing book podcast. |
0:27.0 | Welcome to the marketing book podcast helping you keep up with the smartest thinking in the quickly changing field |
0:35.0 | of modern marketing. |
0:36.8 | And now here's your host, Douglas Birdette. |
0:40.1 | Hello, and thanks for joining me on the marketing book podcast where each week I |
0:44.4 | publish an interview with the author of a new marketing or sales book and which was |
0:47.6 | named by Forbes as one of 11 Smart Podcasts that will keep you in the know |
0:52.2 | and named by LinkedIn as one of 10 |
0:54.8 | podcasts that will make you a better marketer. Don't worry about taking notes. |
0:59.0 | You can find links to everything linkable in this episode's website page at marketing book podcast.com and since you're |
1:06.0 | a listener to the marketing book podcast and I read every book featured on the show |
1:10.1 | if I can recommend a specific marketing or sales book or any other resource that I know of |
1:15.1 | for whatever situation you find yourself in, feel free to connect with me on LinkedIn where we can chat, |
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