291 Myths of Social Media by Michelle Carvill

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 7 August 2020

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business by Michelle Carvill and Ian MacRae

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic.

Don't they?

The use of social media as a business tool is dominated by falsehoods, fictions, and fabrications.

In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice.

Using helpful and instructive, sometimes entertaining, and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/myths-social-media-michelle-carvill

Transcript

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0:00.0	This is Michelle Carville, author of Myths of Social Media, dismiss the misconceptions, and use
0:06.4	social media effectively in business.
0:08.9	And you are listening to the Marketing Book Podcast.
0:11.4	Welcome to the Marketing Book Podcast. Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing
0:19.1	field of Modern Marketing.
0:21.3	And now here's your host, Douglas Birdette.
0:25.0	Hello and thanks for joining me on the marketing book podcast where each week I publish an interview
0:29.7	with the author of a new marketing or sales book and which was named by Forbes as one of
0:33.9	11 smart podcasts that will keep you in the know and named by LinkedIn as one of
0:39.1	ten podcasts that will make you a better marketer. Don't worry about taking notes.
0:43.5	You can find links to everything linkable
0:45.1	in this episode's website page at marketingbook podcast.com.
0:49.9	And since you're a listener to the marketing book podcast and I read every book featured on the show,
0:55.0	if I can recommend a specific marketing or sales book or any other resource that I know of for whatever
1:00.0	situation you find yourself in, feel free to connect with me on LinkedIn where we can
1:04.7	chat and I will do my best to get you pointed in the right direction. I produce this
1:09.6	podcast to help us both keep up with the latest ideas that matter most in the quickly
1:14.8	changing and somewhat overwhelming world of modern marketing and sales. My day
1:19.2	job is running a marketing agency that helps manufacturers and industrial companies grow faster
1:25.1	by taking a sales-based approach to marketing.
1:28.0	To learn more about the problems we solve and how we do it, visit sales artillery.com.
1:33.2	And if you're one of the many, many listeners
	...

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