293 The Creator Mindset by Nir Bashan
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 21 August 2020
⏱️ 75 minutes
🔗️ Recording | iTunes | RSS
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Summary
The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability by Nir Bashan
Creativity isn’t a “nice to have” leadership trait. It’s the key to success in every workplace and all industries. Learn to access yours, now―even if you don’t think you’re a “creative” person
From B-school through the big leagues, the business world often places value on logic and analysis. But on creativity? Not so much. And this, according to Nir Bashan, is a recipe for disaster. What gets the ball rolling when we’re feeling stuck in our careers? Why is my company not growing or reaching higher levels of profitability? What’s the difference between a workable plan and a stroke of genius?
The answer is creativity―and it’s the missing ingredient for far too many of us who feel we’re not reaching our creative potential (or doubt we have it in the first place). In The Creator Mindset, Bashan draws from years of experience in advertising, entertainment, consulting, keynote speaking, and teaching to show you how to use creativity as a decision-making tool, and do so every bit as confidently as you use spreadsheets and data analysis.
Bashan demystifies the process of sharpening this ability by breaking it down into four essential sections. Discover what is meant by a “creator mindset,” why it’s crucial in business, how to see the world with this mindset, and how to sustain it.
Written in plain language with real-world examples, chapters include:
- Creativity for non-creative people
- Training your mind to think in a creative way
- When nothing else works―creativity will
- Envisioning a world that can be, not the world that is
- The virtues of listening―and the value of making mistakes
- The “Creator Mindset” guide to crisis
- Beating the complacency conundrum
If you’ve ever felt overwhelmed by vague advice to “think outside the box,” The Creator Mindset can help put you on a proven track to harnessing your best, most creative ideas, and feel confident you’re performing to your fullest potential―analytically and creatively.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/creator-mindset-nir-bashan
Transcript
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| 0:00.0 | This is Nair Bashan, author of The Creator Mindset, 92 tools to unlock the Secret to Innovation, |
| 0:07.0 | Growth and Sustainability, and you are listening to the Marketing Book Podcast. |
| 0:12.0 | Welcome to the marketing book podcast. Welcome to the marketing book podcast, helping you keep up with the smartest thinking |
| 0:18.0 | in the quickly changing field of modern marketing. |
| 0:21.3 | And now here's your host, Douglas Burdett. |
| 0:25.0 | Hello, and thanks for joining me on the Marketing Book Podcast, where each week I publish an interview |
| 0:29.7 | with the author of a new marketing or sales book and which was named by Forbes as one of 11 |
| 0:34.4 | smart podcasts that will keep you in the know and named by LinkedIn as one of 10 |
| 0:39.4 | podcasts that will make you a better marketer. Don't worry about taking notes. |
| 0:43.6 | You can find links to everything linkable |
| 0:45.2 | in this episode's website page at marketingbook podcast.com. |
| 0:50.0 | And since you're a listener to the marketing book podcast and I read every book featured on the show, |
| 0:55.0 | if I can recommend a specific marketing or sales book or any other resource that I know of for whatever situation you find yourself in, |
| 1:02.0 | feel free to connect with me on LinkedIn where we can |
| 1:04.8 | chat and I will do my best to get you pointed in the right direction. I produce this |
| 1:09.6 | podcast to help us both keep up with the latest ideas that matter most in the quickly |
| 1:14.8 | changing and somewhat overwhelming world of modern marketing and sales. |
| 1:18.9 | My day job is running a marketing agency that helps manufacturers and industrial companies grow faster |
| 1:25.2 | by taking a sales-based approach to marketing. |
| 1:28.0 | To learn more about the problems we solve and how we do it, visit sales artillery.com. |
| 1:33.2 | And if you're one of the many, many listeners |
| 1:36.0 | who's left a review on Apple Podcasts, |
... |
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