If you're someone who's been fishing their whole life, like you've been fishing from the day you could walk.

Your dad took you fishing growing up. You know all the different lures and flies to catch fish and what

fish and what time of year and where and what lake or river or stream. If you know all that,

you're going to have an advantage versus someone who has never fished in their life. What are the

chances of them being successful? A lot lower, right?

Guys, this is the same thing with running a business. And it's the same thing with advertising on Amazon.

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.

PPC is like fishing. You don't know where the fish are until you've caught some fish.

This is a little analogy that came to my head a few days ago and I wanted to create an episode around it.

I love fishing. I grew up fishing a ton.

I wish I could go fishing a lot more, but having two young kids at home makes that a lot more

difficult. But I relate business to my life. You guys hear it on the podcast all the time. I relate

it to fishing. I relate it to baseball. I relate it to working out. There's so many

similarities between, you know, these activities that I've done in my life and running my own

businesses. And PPC, Amazon advertising, right, has been on my mind so much this year. If I had to do a theme

for 2023 of where was my focus? where was my mindset, what was I

thinking about to help my students better, it was Amazon PPC. That has just been something that,

and again, it's something that I'm developing ways to provide solutions. Like I started offering

my PPC setup service. We're now offering full monthly

PPC management for clients. So again, I just realize it is such an important factor in success,

and it's something that we really need to understand. So talking about this analogy of fishing and

PPC, specifically, when you go fishing, you don't know where the fish are

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