The following is a sponsored episode.

Hey everyone.

Welcome back to the show.

Today I am joined by Pamela Krista, a podcast coach and podcast manager who does

end-to-end production.

So you specialize in editing, uploading, and scheduling podcast episodes,

and you help women entrepreneurs launch, grow, and get their podcasts visible even as busy moms.

Pamela, welcome to the show. Thank you, Ellen, so much. I'm so happy to be here.

So excited for you to be here. Speaking of being busy, I know we're here today to talk about

why nearly 50% of podcasters end up quitting after only three episodes. It's so wild,

but the stats out there, I think last I checked, there's like over four million podcasts in the

world, but only 15% of them are still active today. So I know this is a huge

problem for a lot of people. Before we even get into the weeds of like why this happens,

how people can prevent it and become more consistent with their podcasting, I just want to ask

you, who do you think is the right business owner to host their own

podcast where it actually makes sense and helps their business grow versus the business

owners that you would just recommend, hey, you should just focus on guesting on other people's

podcast, maybe having your own show isn't the right

path for you. What's your thought there? I love that question. And I think the biggest thing

that comes up for me when hearing that is like content. So like, you know, podcasting is evergreen.

So, you know, I just had a client tell me the other day, she was like, I'm kind of blacked. I don't know what to say. And I'm like, you know, podcasting is evergreen. So, you know, I just had a client tell me the other day,

she was like, I'm kind of blocked. I don't know what to say. And I'm like, you know, do you have any blog post, any social media that you posted? So if there is, you know, when I say content, I just mean like you are selling something. We're talking to business owners. and so can you, every single episode that you do,

...