#291: Leading Agile Brands in a State of Continual Change, with Nancie McDonnell Ruder, Noetic Consultants
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 28 October 2022
⏱️ 26 minutes
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Summary
Today we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change.
To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and CEO of Noetic Consultants and author of How Senior Marketers Scale the Heights, now in its 2nd edition.
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Transcript
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| 0:00.0 | Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business |
| 0:05.6 | agility through customer experience, employee experience, and digital transformation. |
| 0:10.4 | I'm your host, Greg Kielstrom. |
| 0:12.6 | The Agile World podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:17.0 | technology services, talent services, and real world application. |
| 0:21.2 | For more information, go to techsystems.com. |
| 0:24.1 | To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com |
| 0:29.5 | and read my latest articles or get a copy of my latest book, Meaningful Measurement of |
| 0:34.0 | the Customer Experience, now available on Amazon and other retailers. |
| 0:40.4 | My name is Greg Kielstrom, and I'm the host of the Agile Brand podcast. |
| 0:44.0 | Today we're going to talk about how Agile Brands are able to more successfully reach |
| 0:47.4 | and adapt to customers in a continual state of change. |
| 0:51.1 | To help me discuss this topic, I'd like to welcome Nancy McDonnell-Bruder, founder and |
| 0:55.3 | CEO of No Edit Consultants, an author of How Senior Marketers Scale the Heights, now in |
| 1:00.3 | its second edition. |
| 1:01.3 | Nancy, welcome to the show. |
| 1:03.5 | Thank you. |
| 1:04.5 | I'm really happy to be here. |
| 1:05.5 | You have built a great show, Greg, and I'm honored to be a part of it. |
| 1:10.6 | Oh, thank you so much. |
| 1:11.6 | I appreciate that. |
| 1:12.6 | Yeah, I know. |
... |
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