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The Amy Porterfield Show

#29: Facebook Ad Targeting Strategies

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 26 May 2014

⏱️ 51 minutes

🧾️ Download transcript

Summary

On this episode of the Online Marketing Made Easy Podcast, we discussed Facebook ad targeting. However, before delving into that, there are some exciting changes to my podcast that I'd like to share with you. 1. Weekly Episodes: Starting in June, I'll be releasing one episode per week instead of the previous bi-weekly schedule, so get ready for more podcast content. 2. Ask Amy" Segment: I'm introducing a new segment called "Ask Amy," where you can send me your questions on online marketing, Facebook marketing, list building, content creation, webinars, or anything related to the podcast topics. This segment is inspired by my friend, Pat Flynn, who hosts "AskPat." He encouraged me to go for it, and I'm thrilled to bring this interactive feature to the show. You can submit your questions to Ask Amy on my website. Now, let's get back to our main topic for today: Facebook ad targeting. To explore this topic, I've invited my friend and Facebook advertising expert, Rick Mulready, to join me on the show. Rick is deeply involved in online marketing and helps entrepreneurs and small businesses with their Facebook advertising campaigns. He's actively experimenting with ad campaigns and achieving impressive results. We've had several fantastic discussions about Facebook ads at Starbucks here in San Diego, and our insights have been so valuable that I wanted to share them with you. In this episode, we cover the following aspects of Facebook ad targeting: - Valuable Facebook ad targeting options, including Interests, Custom Audiences, and Lookalike Audiences. - Choosing the right targeting option when you're just starting out. - Targeting website visitors with Facebook ads. - Expanding your targeting options if you're struggling to find a sufficiently large and effective audience. - Determining the optimal audience size for your ads. - Key ad metrics to monitor to ensure your ads are successful. Now, let's dive into some more detailed information on how to navigate your Facebook ad targeting using the Power Editor, a robust tool for managing Facebook ads.

Transcript

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0:00.0

You're listening to the online marketing made Easy Podcast episode number 29.

0:07.0

Welcome to the online marketing made Easy Podcast. Business advice so easy, you'll feel like you're cheating.

0:15.0

And now your host, Amy Porterfield.

0:18.0

Hey there, Amy Porterfield here, and welcome to another edition of the online marketing made Easy Podcast.

0:34.0

I am truly happy to be here, so thank you so much for being here with me.

0:39.0

Now today we are talking all about Facebook ad targeting and the big opportunities that are waiting for you.

0:46.0

However, before we get to that, I wanted to give you some updates about my current podcast.

0:51.0

So first, starting in June, I'm going to be recording one podcast a week, which means I'm kind of up in my game.

0:58.0

It's going to be a lot more work, but it's going to be worth it because I have a lot to share with all of you.

1:02.0

So hopefully you're excited to hear from me a little bit more, crossing my fingers you are.

1:07.0

So second, I'm going to add an extra layer to my podcast and start recording an Ask Amy segment where you get to send me your questions in advance and I'll address them on the show.

1:18.0

Now in full disclosure, I took this idea from my good friend Pat Flynn, who now has a show called Ask Pat.

1:24.0

So I called that Pat and I said, look, Ask Amy is too good. It's two A's. I mean, you can't get better than that.

1:30.0

Would you mind if I used it? And in true Pat fashion, he said, of course, I'd be more than honored for you to do.

1:36.0

So I'm excited for you. Go for it. So you got to have more friends like that, right? Pat is such a good friend.

1:41.0

So I am going to go for it. So if you'd like me to address any questions you might have about online marketing, Facebook marketing,

1:49.0

list building, content creation, webinars, whatever it might be, just go to amyporterfield.com, forward slash Ask Amy.

1:58.0

And you can be one of the very first people to leave me a question. I can't wait to get started. So please go there soon with your questions because this is something I've been really excited to share with you.

2:08.0

Okay, so switching gears here, let's get back to the topic for today, which is Facebook ad targeting.

2:14.0

Now, I've invited my really good friend, Rick Mulready, to come on the show with me so we could talk about Facebook ads.

2:20.0

Now, the reason I invited Rick is because he has an extensive background in online marketing and he's in the trenches every day with Facebook ads.

2:28.0

He has a few online courses about ads and he's done some pretty amazing things with his own ads. And so every week we try to get together, when I say he's a good friend, I really mean it.

...

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