On this episode of the Online Marketing Made Easy Podcast, I decided to do something a little bit different. I’m currently promoting my signature program, Facebook Marketing Profit Lab. When I create a new program, I always create a free, value-packed training around the promotion. In this case, the training is called, “How to Create an Easy-to-Implement Facebook Marketing Plan that REALLY Works.” I deliver the training through live webinars, and after the promotion is over in a few weeks, the free live webinar will no longer be available. I have worked SO HARD on this training that I want it to live on beyond my promotion, and I thought that the best way to accomplish that was to present the training in a podcast. I think you will find it extremely valuable, and at the end of this podcast you will have a really good understanding of how to create a Facebook marketing plan that is focused on both the needs of your business AND the needs of your customers. In addition to that, this plan will actually help you produce leads and revenue on a consistent basis on Facebook. People have a lot of concerns about Facebook: They aren’t sure what they’re doing and they feel stuck They are frustrated with their list building strategies; their list is growing painfully slow Or, they are just frustrated with Facebook in general, but are still holding out a little hope because they really want Facebook to work for them because they’ve put a lot of effort and in some cases a lot of money into it but just haven’t gotten the results they were hoping for. And some people are just looking for a plan so they get see more fans, leads or sales through Facebook. If you can relate to any of that, this podcast is perfect for you! Specifically, we covered the following 7 steps that you need to Create a Facebook marketing plan that really works. 1. Create Your Lead Magnet 2. Set Up Your Lead Capture Page 3. Create a “Gotta Have It” Facebook Post and Turn It Into an Ad 4. Only Show Your Ad To Your “Perfect Customer” Target List 6. Always Know In Real-Time If Your Lead Magnet Is Working 7. Create The “5 MUST EMAILS” To Perfectly Position Your Offer One you have attracted your new lead from your Facebook efforts, it’s time to take things outside of Facebook. Create an email auto responder series to provide even more value to your new lead and when the time is right for you, begin to introduce them to your offer. Email marketing will move your new lead to become a customer.