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The Amy Porterfield Show

#30: ASK AMY: "I ran a contest on Facebook. Now what?"

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 3 June 2014

⏱️ 19 minutes

🧾️ Download transcript

Summary

This episode of the Online Marketing Made Easy Podcast, is extra special because it is the very first edition of the Ask Amy segment that I'm adding to the Online Marketing Made Easy podcast. Every other week I'm going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. If you've got a question, I likely am going to have an answer for you! All you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! In this episode, here’s what we’ll cover: Something I've been struggling with lately Why my style hasn't always served my customers The push back I've gotten regarding how I teach Facebook marketing How overwhelming and scary creating a marketing plan can be when you're first starting your business The importance of pushing yourself outside of your comfort zone Why you should look at Facebook differently And so much more! Here's the question for this episode: I just launched my website officially at Easter. I took your advice, I put a Facebook sweepstakes on the right side bar, and the resort I work at allowed me to give out a fantastic package, they're really helping me out and it's going really well. In the first month, I've got about 130-something likes and I just love to see that, but I want to keep the momentum going. I want to know what the next step for me might be, whether it's Facebook ads or whatever you think would be the most efficient thing for me. Key Takeaways Anytime you get new leads from Facebook, it's important to be ready to nurture those leads. Follow up with your new leads with a weekly email, with the focus initially being on pure value, instead of selling. After 4-6 weeks of pure value, select one opportunity to promote. Send 3-4 emails that talk about this opportunity. Be sure to make those emails about them, rather than about you and your offer. Work on sharpening your copywriting skills. This is important even if you plan to hire someone to write them for you in the future. If people don't purchase, put them back into a value-add sequence, and when you're ready to promote again, go back to 3-4 emails about an opportunity. Use Facebook ads to drive traffic to a lead magnet rather than to a sales page. The goal of ads is to grow your email list. This is how to turn your efforts into profits. Even though it's hard to get organic reach on your Page, it's still important to provide good content for the people who see your posts. Email is more intimate than Facebook, when you really understand how to use email. It's useless to have a big email list if you never use it to promote.

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the online marketing made easy podcast episode number 30.

0:06.0

Welcome to the online marketing made easy podcast. Business advice so easy, you'll feel like you're cheating.

0:14.0

And now your host, Amy Porterfield.

0:18.0

Well, hello there, Amy Porterfield here. And thank you so much for being here. I'm honored that you've tuned in today.

0:32.0

And today is extra special because it is the very first edition of the Ask Amy show that I'm adding to the online marketing made easy podcast.

0:43.0

So every other week, I'm going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars, email marketing.

0:53.0

If you've got a question, I likely am going to have an answer for you. So all you need to do is go to Amy Porterfield.com forward slash Ask Amy and leave me a recorded message.

1:04.0

Your question just might be the very next one I choose for the show.

1:08.0

Now, before I play our first Ask Amy question, I wanted to be open with you about something I've been struggling with a bit lately.

1:16.0

So here's the deal. It's not really my personality to create controversy or be the kind of person that calls someone out just because I don't agree with their opinion or I have a strong opinion one way versus another.

1:27.0

It's just not me and I'm not really polarizing with my opinions or my messages either. Now, I'm not saying that's necessarily a good thing. I'm just saying that's me.

1:38.0

But I don't think my style of or my personality, whatever you want to call it has always served my followers and my customers. And here's what I mean.

1:49.0

Lately, I've been on a bit of a crusade to help those that are looking to build a business online to look at Facebook a bit differently and see some opportunities that they might not have seen before.

2:02.0

But what I've noticed is that I've had to get a bit aggressive with my message, which usually isn't my style. And it's not really comfortable for me.

2:10.0

But I think it's necessary to support those that actually follow my training. I want to do right by you. So I've found that I've needed to get a little bit more aggressive.

2:20.0

So here's the deal. I've noticed that I've gotten some pushback lately about the way I've been teaching Facebook marketing. Now in my profit lab, which is a program I'm wrapping up next week, some of my students have really enjoyed the course. They said great things about it.

2:37.0

But then they've also added some of them at least have added that they wished I taught more quote unquote Facebook stuff. And so in the profit lab, I teach people how to build a system.

2:50.0

So you can also call it a marketing plan. But I teach how you can actually use Facebook to attract leads and sales. And with that, I teach a system.

3:00.0

Now, for a while, I couldn't figure out why people weren't totally embracing this and loving this new way that I've been teaching Facebook.

3:09.0

Because again, I was getting some pushback. And I realized that people were wanting me to teach how to get more fans or how to get more likes or how to get more comments and chairs on a Facebook post.

3:22.0

And they weren't necessarily wanting me to teach how to create a solid system to get more leads and sales on Facebook. And in my mind, I'm thinking, that's crazy. Why wouldn't they want me to teach a system versus just smaller ways to get more likes and comments and chairs and all that good stuff.

3:41.0

But when I step back and I tried to put myself in their shoes, I realized why I was getting the pushback. And it wasn't that many years ago when I started to create this business. I know firsthand how overwhelming and scary that all can be.

...

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