289. How a Meme Account Generated $55K In 90 Days For This Coaching Business

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 10 March 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

The nonprofit industry is in crisis—74% of employees are actively job hunting or considering it this year. Burnout is at an all-time high, and many professionals are desperate for an exit plan. Enter Relatable Nonprofit, a company helping nonprofit professionals turn their expertise into thriving consulting businesses. Instead of relying on cold outreach or conventional content marketing to reach the ideal clients for their mentorship program, co-founder Catalina Parker created an Instagram meme account that speaks directly to frustrated nonprofit professionals—turning laughs into leads. With over 7,000 engaged followers, this low effort lead gen machine has driven a 313% increase in client growth and $55,500 in revenue in just three months—with only $500 a month in ad spend. Here’s how she did it. Connect with Catalina: https://www.relatablenonprofit.com/ https://www.linkedin.com/in/catalinaparker/ IG: @relatable_nonprofit Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocal to CEO, episode 289. The nonprofit industry is in crisis.
0:05.8	74% of employees are actively job hunting or considering it this year. Burnout is at an all-time
0:12.0	high and many professionals are desperate for an exit plan. Enter relatable nonprofit, a company
0:18.1	helping nonprofit professionals turn their expertise into thriving consulting
0:22.6	businesses. Instead of relying on cold outreach or conventional content marketing to reach the
0:28.5	ideal clients for their mentorship program, co-founder Catalina Parker created an Instagram
0:34.2	meme account that speaks directly to frustrated nonprofit professionals,
0:39.1	turning laughs into leads. With over 7,000 engaged followers, this low effort lead gen machine
0:45.1	has driven a 313% increase in client growth and $55,000 in revenue in just three months,
0:53.0	with only $500 a month in ad spend.
0:56.5	Here's how she did it.
1:01.6	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
1:07.2	the business questions you can't Google.
1:09.8	I'm your host, Ellen Yin. Every Monday, go behind
1:12.9	the business in a case study style interview with a leading entrepreneur who shares one specific
1:17.9	growth strategy they've tested in their own business, exactly how they implemented it, and what the
1:23.8	results and revenue were. You'll also hear financially transparent insights from my own
1:29.1	journey bootstrapping our media company from a $300 freelance project into millions in revenue.
1:43.4	Hey everyone, welcome back to the show.
1:46.4	I'm super excited to be joined today by Catalina Parker from Relatable Nonprofit.
1:52.0	And this case study is one we've never covered before on the show all about how her organization, which helps nonprofit professionals transition into consulting, how they actually
2:03.6	created a meme account on Instagram to attract their ideal clients. And the case study is super juicy.
	...

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