287: Are You Transactional or Transformational?
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 15 March 2022
⏱️ 25 minutes
🧾️ Download transcript
Summary
And it's holding you back from sharing your business.
That's exactly why you'll want to check out this week's episode..
I'm talking about the difference between transactional selling and transformational selling — and what a huge difference transformational sales can be in your business (and your life).
In this 25-minute episode, you'll learn:
—> Why sales skills are fundamental to leadership and succeeding at just about everything
—> The characteristics of transactional selling vs. transformational selling
—> How transformational sales can help you feel SO much more comfortable about selling
—> How to shift to a transformational approach (or deepen into this approach if you're already using it)
—> Why service vs. sales isn't an either/or conversation (they go hand-in-hand!)
Transcript
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| 0:00.0 | Hey Bob here and welcome back to your virtual upline podcast where we give network |
| 0:12.4 | marketers the mindset, strategies and skills that you need to build the business and life |
| 0:18.8 | of your dreams. |
| 0:22.3 | Hey Bob here, welcome back to the show, episode 287, today we are going to talk about |
| 0:30.2 | the two very different mindsets and approaches to sales that I promised you in the last |
| 0:37.4 | episode and I'm going to help you answer the question, are you transactional or transformational? |
| 0:45.0 | So if you're just hopping on here for this episode, this is a continuation of part two of a |
| 0:50.6 | discussion that we started in the last episode 286 where I talked to you about the difference |
| 0:55.9 | between marketing and sales and in episode 286 I answered the question, which is a more |
| 1:01.4 | important skill to success and so long story short, I shared that my opinion is actually that |
| 1:07.8 | sales is by far a more important skill to have and the reason why I say that is because I believe |
| 1:14.8 | that you'll never actually be a great marketer or build a successful business using social media |
| 1:21.4 | unless you can effectively sell and the mistake that most people make is they focus all their |
| 1:28.0 | teaching and learning around marketing without ever knowing how to actually sell and the thing |
| 1:33.5 | you have to think of is this, sales is such an easier and more accessible skill for the average person |
| 1:42.2 | especially if you're introverted in any way, you know for introverted people marketing is an |
| 1:47.6 | incredibly hard thing for them to do well. Sales is totally different. Sales is just learning how to |
| 1:53.1 | have a conversation in an effective way. You can create quick wins for people much more with that |
| 1:59.3 | skill set. So if you didn't get a chance to listen to the last episode, I definitely recommend |
| 2:03.3 | that you do that. You can follow up after this one is done. But today we're going to talk about |
| 2:07.8 | the different ways to sell and I'm super excited to have this conversation with you because this is, |
| 2:13.0 | you know, I talked about how love, serve, grow is evolving and changing and some of the way that |
... |
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