286: What's More Important, Marketing or Sales?

Your Virtual Upline Podcast

Bob Heilig

Education, Careers, Self-improvement, Business

4.9 • 1.7K Ratings

🗓️ 11 March 2022

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you making this HUGE mistake in your network marketing business?

I see it all the time.

So many people in this profession spend a majority of time on marketing (social media) strategies and skills, without ever learning how to effectively sell.

But there's a big problem with this approach.

You're focusing too much on attraction marketing and it will leave you running on a treadmill or to a dead end in your business.

There is a skill you're missing that is absolutely critical to your chances of success.

In this episode, I share how you can develop effective sales skills so that your content leads to conversations, and your conversations turn to sales.

Transcript

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0:00.0	A bob here and welcome back to the your virtual upline podcast where we give network
0:12.4	marketers the mindset, strategies and skills that you need to build the business and life
0:18.8	of your dreams.
0:22.3	A bob here welcome back to the show episode 286 today we dive deep into the conversation.
0:29.0	What is more important marketing or sales which one of those two skills is more critical
0:36.6	to your chances of success now if you tuned into the last episode hopefully you've been
0:41.6	anxiously awaiting my answer here because in the last episode I shared with you one
0:46.2	of the four biggest lies that we are told about success and network marketing and social
0:51.0	selling is that marketing is the most important skill.
0:54.7	So by now you can probably guess what my answer is going to be and you may be surprised
0:58.7	to hear what I have to say in this episode but I'm really looking forward to sharing
1:02.8	it with you.
1:03.8	So let's go ahead and let's dive right into it here.
1:07.1	What is the more important skill to success marketing or sales look I'm going to make
1:11.2	an argument in this episode that sales is by far the most important skill for someone
1:19.2	to have starting out in their business and that a huge mistake that many of you are making
1:26.7	is teaching your new people social media or marketing strategies before helping them to
1:34.8	understand how to actually sell so understand when I say marketing what I'm really talking
1:42.1	about is social media right marketing is how we generate leads for our business how we find
1:48.2	people to talk to so you could kind of use those two terms interchangeably but I also truly
1:54.4	believe this that almost every great leader and every great marketer or influencer that
2:01.4	you know and that you follow they already are great at sales and it's actually one of
	...

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