This is Bob Hoffman, author of Advertising for Skeptics, and you are listening to the Marketing Book

Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern

marketing.

And now here's your host, Douglas Perdeth.

Hello, thanks for joining me on the marketing book podcast where each week I publish an

interview with the author of a new marketing or sales book and which was named by Forbes

is one of 11 Smart Podcasts that will keep you in the know and name by LinkedIn is one of 10

podcasts that will make you a better market. Don't worry about taking notes you can

find links to everything linkable in this episode's show notes at marketing book

podcast.com and since you are a listener to the marketing book

podcast if I can recommend a specific marketing or sales book or

some other helpful resource that I know of for whatever you need to learn more about,

feel free to connect with me on LinkedIn where we can chat and I'll do my best to point you in the right direction.

I produce this podcast to help me and my listeners keep up with the latest ideas in the quickly changing world of marketing and sales in order to remain successful. My day job is running a marketing agency that helps manufacturers and industrial companies to become better known,

liked, and trusted in this modern era

of the customer who doesn't want to be marketed or sold to.

To learn more about the problems we solve visit sales artillery.com and now on with the

show. Today we welcome Bob Hoffman to the marketing book podcast for the fourth time to talk about his book

Advertising for Skeptics. Bob Hoffman is a best-selling author, speaker, and

advisor. He's one of the most sought after international speakers on advertising and marketing.

He's the author of four other books.

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