286 Content Marketing for PR by Trevor Young

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 3 July 2020

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"Content Marketing for PR: How to Build Brand Visibility, Influence, and Trust in Today’s Social Age" by Trevor Young

Are you struggling to cut through the noise and convey your message to the marketplace?

We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches, and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore.

Bottom line: Standing out, getting noticed, and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business.

Learn how to harness the power of both public relations and content marketing to build recognition, influence, and credibility for your business, organization, or personal brand.

In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:

Humanize your company or organization
Deepen the connection your brand has with consumers
Grow your influence within the industry you operate
Build familiarity and trust in the marketplace
Connect with the people who influence your clients and customers
Increase new business leads and sales
Reduce the customer’s buying cycle
Make paid-for advertising work harder

Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected, and relevant in today’s noisy social world.

Click here for episode website page with links...

https://www.salesartillery.com/marketing-book-podcast/trevor-young-content-marketing-pr

Transcript

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0:00.0	This is Trevor Young, author of Content for PR, How to Build a Brand Visibility,
0:06.0	influence and trust in today's social age.
0:10.0	And you are listening to The Marketing Book Podcast.
0:15.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking
0:19.6	in the quickly changing field of modern marketing.
0:22.4	And now here's your host. quickly changing field of modern marketing.
0:22.8	And now here's your host,
0:24.8	the Douglas Perdeth.
0:26.6	Hello, thanks for joining me on the marketing book
0:28.6	podcast, where each week I publish an interview
0:30.7	with the author of a new marketing or sales book and which was
0:33.4	named by Forbes is one of 11 smart podcasts that will keep you in the know and
0:38.3	named by LinkedIn is one of 10 podcasts that will make you a better market.
0:43.0	Don't worry about taking notes.
0:45.0	You can find links to everything linkable in this episode's show notes at marketingbook
0:48.2	podcast.com.
0:50.0	And since you are a listener to the marketing book podcast,
0:53.0	if I can recommend a specific marketing or sales book
0:56.3	or some other helpful resource that I know of
0:58.5	for whatever you need to learn more about,
1:00.6	feel free to connect with me on LinkedIn where we can chat and I'll do my best to point you in the right direction.
1:06.0	I produce this podcast to help me and my listeners keep up with the latest ideas in the quickly changing world of marketing and sales in order to remain successful.
	...

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