288 Content DNA by John Espirian

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 17 July 2020

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere" by John Espirian

How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred?

Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognizable "shape" for your business.

You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.

Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.

Click here for the episode website page with links...

https://www.salesartillery.com/marketing-book-podcast/content-dna-john-espirian

Transcript

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0:00.0	This is John Isperian, author of content DNA using consistency and congruence to be the same shape everywhere and you are listening to the Marketing Book Podcast.
0:15.0	Welcome to the Marketing Book Podcast,
0:18.0	helping you keep up with the smartest thinking
0:20.0	in the quickly changing field of modern marketing.
0:23.1	And now here's your host, Douglas Perdeth.
0:26.9	Hello, thanks for joining me on the marketing book
0:28.9	podcast, where each week I publish an interview
0:31.0	with the author of a new marketing or sales book and which was named
0:34.0	by Forbes is one of 11 Smart Podcasts that will keep you in the know and named by LinkedIn is one of
0:40.4	10 podcasts that will make you a better marketer.
0:43.6	Don't worry about taking notes.
0:44.8	You can find links to everything linkable
0:46.6	in this episode's show notes at marketingbook podcast.com.
0:50.2	And since you are a listener to the marketing book podcast,
0:53.3	if I can recommend a specific marketing or sales book
0:56.6	or some other helpful resource that I know of
0:58.8	for whatever you need to learn more about,
1:00.9	feel free to connect with me on LinkedIn where we can chat and I'll do my best to point you in the right direction.
1:07.0	I produce this podcast to help me and my listeners keep up with the latest ideas in the quickly changing world of marketing and sales in order to remain successful.
1:15.3	My day job is running a marketing agency that helps manufacturers, industrial companies to become
1:20.6	better known, liked, and trusted in this modern era of the customer who doesn't want to be marketed or sold to.
1:28.0	To learn more about the problems we solve, visit sales artillery.com. And now, all with the show.
	...

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