L'Oza Lear, is that how you said you pronounce it?

Oh man, yeah.

I think I'm not looking at it right now, but I recall...

La Rosieier, I think is what he said.

Is on the podcast today.

Interesting conversation.

I feel like Nick was stunned with some very simple information that was bestowed upon him.

You're making me sound like an idiot.

I feel like you're above this.

You know what?

It was a lot, so it was a lot about marketing,

which I feel like I have a pretty good grasp on but after today's episode I actually

feel like I might be overthinking it I think you might be overthinking it and overthinking

well I tend to do that. But I mean such an interesting career too. He

started out in nonprofit. He was involved in the X games and then essentially you know he said he married into the family that was

wood workers and builders and developers and saw this need for you know kind of marketing support in that space and you know what

was the most oh that's what the that's what it was that he blew my mind is when he

talked about how he started his business.

Yeah, why? And he surveyed a bunch of people asking like what do you what what

is one thing that you wish you had help on. And based on that, he started that business.

And it was just that whole mindset of why

he started the business and how is so different

...