285: How to Write a Killer LinkedIn Profile, with Brenda Bernstein
Coaching for Leaders
Dave Stachowiak
4.8 • 1.6K Ratings
🗓️ 20 February 2017
⏱️ 45 minutes
🧾️ Download transcript
Summary
Brenda Bernstein: How to Write a KILLER LinkedIn Profile
Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile*, a book that held the #1 best-seller spot in Amazon’s business writing skills list for 2 years.
Key Points
- LinkedIn profiles are very important for job seekers.
- Your headline is the most important place to have keywords.
- Don’t include your company name in your headline unless it has cachet.
- In your experience section, emphasize your current job and make sure it has the best description.
- Think of three key words you want to come across in your profile photo.
- Make sure you have a 100% completed profile to get boosted by LinkedIn’s algorithms.
- Write your summary in first-person.
- If you have a very uncommon or unclear job title, it’s okay to write one that people would understand, so long as it’s accurate.
- Recommendations are important because they’re the only way on LinkedIn to really prove who you are and what you’ve actually done.
- When you request a connect, don’t just use the standard one, write a custom request.
Resources Mentioned
- How to Write a KILLER LinkedIn Profile* by Brenda Bernstein
- LinkedIn’s Overused Buzzwords for 2017 – Do You Really Need to Avoid Them?
- LinkedIn profile review services by Brenda
Book Notes
Download my highlights from How to Write a KILLER LinkedIn Profile in PDF format (free membership required).
Related Episodes
- How To Get The Most From LinkedIn, with Donna Schilder (episode 101)
- How To Create A Personal Knowledge Management System, with Bonni Stachowiak (episode 129)
- How Twitter Can Help You Lead, with Joel Comm (episode 242)
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Transcript
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| 0:00.0 | Maybe like me you've had a LinkedIn profile for a while and gradually been trying to make it better. |
| 0:05.0 | Or maybe you've been getting notifications from LinkedIn, but haven't done much to create a profile or put much effort into the system. |
| 0:12.0 | On this episode, how to vastly improve your |
| 0:15.3 | LinkedIn profile to help you open new opportunities and enhance your online presence. |
| 0:20.9 | This is coaching for leaders episode 285. |
| 0:24.8 | Produced by Innovate Learning |
| 0:27.6 | Maximizing Human Potential. Greetings to you from Orange County, California. This is coaching for leaders and I'm your |
| 0:39.6 | host Dave Stahoviac. Leaders aren't born, they're made. |
| 0:45.0 | And this weekly show gives you access to the practical wisdom |
| 0:49.0 | that will empower you to become a better leader. And if you're tuning in for the first time you |
| 0:54.6 | picked a great episode to do so because today we're going to be talking about a |
| 0:58.8 | tool that is helpful to many of us in strengthening our relationships, especially our |
| 1:05.0 | professional relationships and one that I get asked about a lot and that is |
| 1:09.7 | LinkedIn. LinkedIn has become a very powerful tool for so many of us in not only building but maintaining |
| 1:17.7 | our professional networks and yet it is also a tool that we, many of us, don't utilize as well as we could. |
| 1:25.9 | And you'll remember if you've been listening to the show for a bit. |
| 1:29.2 | I put out a call in early January, mentioning that we were going to have a LinkedIn expert come on the show |
| 1:35.6 | and to look at some of the profiles of some of our listeners and to give us feedback on how we can all do a better job at maximizing our investment in LinkedIn |
| 1:47.9 | and how we can really have LinkedIn be working better for us. |
| 1:50.9 | And I'm really glad to welcome to the show today |
| 1:53.0 | Brenda Bernstein she is the founder and senior editor at the essay expert and is the |
| 1:59.0 | author of how to write a killer LinkedIn profile a book that held the number one bestseller spot |
... |
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