285. How an “Unscalable” Funnel Signed 99 Clients & Generated $150K in One Year

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 10 February 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if the secret to scaling your high-ticket offer wasn’t a bigger audience, but a smarter funnel? Today’s case study unpacks how Vix Meldrew’s surprising move to lean into an unscalable funnel strategy actually added $150K of revenue and signed 99 clients in just one year. After seeing shifts in buyer behavior, Vix leveraged the Lipstick Effect (an economic theory explained in our conversation) to tweak her funnel, swapping out a traditional webinar for a micro-class and private podcast combo, and offering an unscalable but high-touch, high trust-building opportunity on the backend. The result? A 35% conversion rate on her first launch, consistent evergreen sales, and a staggering speed-up of the buying cycle, with the average new lead converting after just 10 days or less on her list. Here are the exact changes and execution that transformed Vix’s funnel. Connect with Vix: https://vixmeldrew.com IG and Threads: @vixmeldrew Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Cuvicle to CEO, episode 285. What if the secret to scaling your high ticket offer wasn't a bigger audience, but a smarter funnel?
0:09.3	Today's case study unpacks how Vicks Mel Drew's surprising move to lean into an unscalable funnel strategy actually added $150,000 of revenue and signed 99 clients in just one year.
0:23.0	After seeing shifts in buyer behavior, VIX leveraged the lipstick effect, and economic
0:27.8	theory explained briefly in our conversation, to tweak her funnel, swapping out a traditional
0:33.2	webinar for a microclass and private podcast combo and offering an unscalable but high touch,
0:39.3	high trust building opportunity on the back end. The result? A 35% conversion rate on her first
0:45.8	launch, consistent evergreen sales, and a staggering speed up of the buying cycle, with the
0:51.9	average new lead converting after just 10 days or less on her list.
0:56.8	Here are the exact changes in execution that transformed Vix's funnel.
1:04.2	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs
1:09.7	the business questions you can't Google.
1:12.6	I'm your host, Ellen Yin. Every Monday, go behind the business in a case study style interview
1:17.6	with a leading entrepreneur who shares one specific growth strategy they've tested in their own
1:22.7	business, exactly how they implemented it, and what the results and revenue were. You'll also hear
1:29.4	financially transparent insights from my own journey bootstrapping our media company from a
1:34.4	$300 freelance project into millions in revenue.
1:51.7	Hi everyone. Welcome to the show. Today I am joined by Vix Meldrew, who is one of my favorite people on threads. Like we always, I always love to see her post pop up. She is your community
1:56.6	builder, group expert in terms of growth and curriculum and anything to do with group offers,
2:02.9	Vicks is your gal. So Vix, welcome to the show. I am so excited to be here. One of my favorite
2:09.1	mentors, Kirsten Roldan, I absolutely loved her episode on this podcast. It got me totally hooked.
2:14.5	And yeah, to be able to be here and share my story as well. I'm so excited.
2:18.6	So excited for our listeners to hear your case study today, which is all about how you used
	...

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