You're listening to Kupacleda CEO, Episode 284. A single video was the secret sauce to a 600% revenue surge for this entrepreneur. In today's case study, you'll hear how Emmy Award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven brand video that didn't just tell her story, but made her audience feel it.

Since releasing this four-minute, mini but mighty video, cold leads have been sliding into her

DM saying, I'm in. No chasing, no convincing, just trust built faster than ever before.

This isn't your average storytelling strategy. It's about crafting a top of funnel asset designed

to connect deeply with cold audiences and make you stand out in a crowded market, all on autopilot.

Stick around as we break down the exact framework Mariana uses in her brand video and how you can

copy her homework.

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,

the business questions you can't Google.

I'm your host, Ellen Yin.

Every Monday, go behind the business in a case study style interview with a leading entrepreneur who shares one specific

growth strategy they've tested in their own business, exactly how they implemented it, and what

the results and revenue were. You'll also hear financially transparent insights from my own journey

bootstrapping our media company from a $300 freelance project into millions in revenue.

Hey, everyone, welcome back to the show. Today, I am joined by my friend Mariana Henninger.

And I'm so excited because this is a marketing case study that we haven't talked a lot about

on the show.

It's all around creating a brand video and how that can really be an asset for your business

that you can leverage in your evergreen and live marketing funnels.

So Mariana, I'll tease your actual case

study in just a moment, but welcome to the show. Yay. So excited to be here, Ellen. So excited to have

you. Mariana is an Emmy Award filmmaker, by the way, so definitely knows her stuff and the founder

...