#284: Using data to increase customer engagement, with James Manderson, Braze
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 4 October 2022
⏱️ 22 minutes
🧾️ Download transcript
Summary
Today we’re going to talk about using data to increase customer engagement.
To help me discuss this topic, I’d like to welcome James Manderson, SVP Customer Success at Braze.
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Transcript
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| 0:00.0 | Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business |
| 0:05.6 | agility through customer experience, employee experience, and digital transformation. |
| 0:10.4 | I'm your host, Greg Kielstrom. |
| 0:12.6 | The Agile World podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:17.0 | technology services, talent services, and real world application. |
| 0:21.2 | For more information, go to techsystems.com. |
| 0:24.1 | To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com |
| 0:29.5 | and read my latest articles or get a copy of my latest book, Meaningful Measurement of |
| 0:34.0 | the Customer Experience, now available on Amazon and other retailers. |
| 0:40.7 | Before we get started, I'd like to introduce you to a new sponsor of the show, Basecamp. |
| 0:45.5 | Throughout my career, whether it was at my own agency or now as a consultant, Basecamp |
| 0:49.8 | is what I've always relied on to help keep projects on track, on schedule, and on budget. |
| 0:55.0 | It takes a straightforward approach to project management. |
| 0:57.6 | It streamlines workflow management and definitely keeps the team in the loop and on top of |
| 1:01.8 | ongoing updates, which are all major components in a smooth running operation. |
| 1:06.2 | No matter if it's a simple campaign or a multi-million dollar project, Basecamp has been |
| 1:10.2 | a key ingredient in the recipe for a successful project and business. |
| 1:14.6 | Go to Basecamp.com slash Agile, and sign up today to start a free 30-day trial. |
| 1:19.8 | There's no credit card required, and you can cancel online at any time. |
| 1:23.4 | If you want to know if Basecamp is right for your team, signing up for that free trial |
| 1:27.1 | is the best way to do so. |
| 1:28.8 | Remember to go to Basecamp.com slash Agile, that's Basecamp.com slash AGILE, to get your |
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